When bidding $25 per click provides ROI

When bidding $25 per click provides ROI. Evaluating this in the context of sales and marketing strategy can be done by examining the average lifetime value of a client to justify bidding $25 for mesothelioma clicks.

When evaluating your target market and by extension, your marketing options, its good to align your sales and marketing strategy with the average lifetime value of a client. Take a lawyer for instance, the average lifetime value of a client for a good civil litigator could be six figures or more, depending on circumstances of their cases. On the other hand, if selling $1 per piece widgets, then the average lifetime value of a retail client will be low, limiting the allocation of marketing funds available for each new client acquired.

Each scenario has its own needs. For the lawyer looking for 6 figure clients, the cost of customer acquisition can be high. For example, lawyers and businesses selling leads to lawyers, bid for $25 per click from mesothelioma searches providing ROI (Return on Investment). Let’s do some quick back of the envelope math. Assuming a very conservative click to conversion rate of one in a hundred clicks resulting in lead captured. This would be $2500 per captured lead. A more aggressive assumption might be one captured lead per ten clicks which translates to $250 per captured lead resulting from clicks purchased from sponsored links on mesothelioma searches.

Now taking it a step further, lets assume that a sales close rate of 1 in 4 leads. If we take the conservative click to conversion estimate of one in a hundred, with a close rate of 25% yields a cost of client acquisition of $10,000. If we assume the more liberal click to conversion rate of 10%, which is entirely possible with a well optimized and tested landing page strategy, the cost of acquisition drops to $1000.

While $1000-$10,000 seems like a lot for client acquisition, for a lawyer averaging fees in excess of six figures, the strategy of bidding $25 for mesothelioma provides ROI. Hopefully this example is clear and demonstrates when bidding $25 per click provides ROI.


Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

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