Though traditional advertising mediums such as print, radio, tv and others continue to help business owners reach potential customers, internet advertising is beginning to occupy more and more of the market.
Marketing your business on the web can seem like a daunting task. Thankfully, Google AdWords, a simple, easy to use, paid advertising system, can help make the transition to web based advertising easier.
What is AdWords?
Adwords is Google’s online advertising platform. When a user makes a Google search, organic search results, that is, the sites that present the best match for what you typed into the search bar, appear below a series of paid results.
These upper results are ads created by AdWords users, and are meant to promote the business’ brand, drive traffic to their website, or any number of other possibilities.
In addition to ads appearing on Google search results, AdWords users also have access to the Google Display Network (GDN), allowing their ads to appear on websites related to the topics you as the advertiser desire.
Google AdWords allows for you and your business to take advantage of the millions of searches performed on Google every single day!
How Does AdWords Work?
To simplify slightly, AdWords works by taking your ads and ideas and applying them to relevant search results. Google decides when your ad might be relevant to a search through the use of “keywords”.
When you create an ad in AdWords, you attach to it a list of relevant “keywords.” These are words or phrases that relate your product.
When a user makes a Google search using your keywords, or similar terms, there is a chance Google will show your ad. See the search results for window repair.
An advertiser only pays for the ad when a user clicks on it, and is taken to the ad’s landing page. This method of payment is called “cost-per-click” (CPC) advertising.
The Benefits of Using AdWords
Using Google’s advertising platform has plenty of advantages for you and your business. For starters, traditional advertising mediums present limitations, including:
- Difficulty calculating accurate exposure for your ad,
- Inability to control which demographics see your ad,
- It is hard to change your ad once it is in circulation,
- Many advertising mediums present an upfront cost that is set and non-negotiable.
AdWords addresses each of these potential issues for you. By tracking how many times your ad is shown, and how many times a user clicked on it, AdWords is able to provide business owners with an accurate, constantly updating data set to measure exposure and effectiveness.
AdWords Offers Advanced Targeting and Scheduling Capabilities
AdWords allows you to target your ads in several ways. You can specify you want your ads to appear to users:
- In a certain geographical area,
- In a certain age or other demographic,
- By interest,
- By language,
- By device type.
There are all sorts of ways to make sure your ads reach your intended audience, something that can’t always be guaranteed when using more conventional mediums.
AdWords Offers Advertising Flexibility
Unlike print, tv and others, AdWords allows you, the business owner, to change your ads whenever you like, free of charge! Because AdWords is constantly responsive to change, your new ads can be eligible to be shown within hours of being created. The same is true of your budget.
AdWords allows its users to set a daily budget that they are comfortable with, as well as a maximum amount they are willing to pay for a single click (Max CPC.) If you decide that your budget is too high, or too low, you can change it at the click of a mouse. This degree of autonomy and control for the advertiser is virtually unknown in other advertising mediums.
AdWords Mobile Advertising Solutions
Finally, AdWords allows for an advertiser to reach potential customers where they are. Mobile devices are quickly becoming the primary means for people to surf the web.
When someone is looking for a good or service these days, they are most likely, statistically speaking, to search for that product on their mobile device. AdWords not only helps put your ads into mobile search results, it also presents options for ads specifically tailored to this new medium such as in app ads which can perform extremely well.
In short, Google AdWords is an awesome platform for making the shift toward online marketing. It grants advertisers depth, feedback and unparalleled control over their marketing strategy. So, what are you waiting for? Take a bold leap into the twenty first century and start working with AdWords today!
Spend $25 and Get $100 Free Advertising
Fill out the form below to be eligible to receive a $100 advertising credit for new Google AdWords accounts after they spend $25. It’s a great way to get your feet wet. Get started today![contact-form-7 404 "Not Found"]