Twitter Integration into Google Search Results
The following demonstrates Twitter integration into Google Search Results. A search for Internet Marketing Services on Google yielded a new section on page one of the search results. A section labeled “Latest Results for Internet Marketing Services” comprised of two recent Twitter Tweets that each contained the words “Internet”, “Marketing” and “Services.” Post discusses how this might create some search marketing opportunities to get into Google page one search results for competitive search terms.
While performing a search for “Internet Marketing Services” on Google, in addition to the top sites that have dominated that keyphrase since eBiz ROI began tracking last year, a funny thing happened. On the first page of the search results were labeled Latest Results for Internet Marketing Services which included Twitter Tweets containing the words Internet, Marketing and Service, broad matched, integrated into the first page of the Google search results.
I have heard about this coming and maybe this is old news, but this is the first time that I have noticed Twitter tweets integrated into page one search results for Google searches. This could certain alter the role that Twitter plays in search engine marketing and SEO. Since terms like internet marketing services may not lend themselves well to video and image references being included in blended search results, maybe integration of tweets with those keywords in the tweet could provide another dimension of relevancy and timely information. This new approach provides savvy Internet marketers who use Twitter to promote their business, to get on the first page of Google, much like the opportunity that integration of the Google 7-pack does with the integration of local search results triggered on search of keywords likely to have location based intent.
Oddly enough, Google searches in the past would include Google 7-pack local search results, but in the instance of search results for Internet Marketing Services captured by the image above, it appears not to be the case as no local search results were included in the results. Does this meant that Google is mixing things up in this regard, making sure to provide only one back door at a time (i.e. Twitter Tweet integration vs. Google 7-Pack) to the search results at time so as not to overly disrupt the delicate balance of the PPC-SEO-ecosystem too much at one time? Only time will tell.
Readers are invited to comment on whether this is old news or whether this is a new opportunity and incentive for search marketers to step up their investment in Twitter to promote their businesses and their clients.