When it comes to online marketing, your ultimate goal is to attract new customers. In order to do this, you create ads, design a website, and more all to cater to their needs. The first step in generating leads for …

A New Keyword Match Type – Phrase Match Modifier Read more »

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What is a match type?

Keyword match types define the relationship between a search and how that¬†search query triggers advertisements. Understanding keyword match types and how they relate to search ads is critical to realizing desired results and ROI (Return On Investment). Using Keyword Match …

What are Keyword Match Types? Read more »

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