Tag: phrase match keywords

A New Keyword Match Type – Phrase Match Modifier

When it comes to online marketing, your ultimate goal is to attract new customers. In order to do this, you create ads, design a website, and more all to cater to their needs. The first step in generating leads for

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What are Keyword Match Types?

What is a match type?

Keyword match types define the relationship between a search and how that search query triggers advertisements. Understanding keyword match types and how they relate to search ads is critical to realizing desired results and ROI (Return On Investment). Using Keyword Match

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