Filtering keywords to focus on targeting those keywords with the most ROI potential

Keyword Research is the Cornerstone of Search Marketing How can you claim to have a solid search engine marketing plan if you don’t do the necessary keyword research around your niche? In other words, if you want define keywords to …

Solid Keyword Research is the Key to Search Marketing Success Read more »

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Measureability of Internet advertising provides the ROI accountability necessary to support increasingly-scrutinized marketing budgets. What makes the Internet advertising an attractive vehicle relative to other mediums? Is it because it’s “cool” and “everybody’s doing it” or is it viewed as …

Measurement and Accountability Fuel Growth of Internet Advertising Read more »

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