Tag: Machine learning

How to Use Smart Bidding in AdWords

In an age of smartphones, voice activated home entertainment systems, and two day shipping, instant gratification dominates. To an ever increasing degree, we rely on computerized technology to help us better organize and run our busy lives. Indeed, digital marketing

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Ad Suggestions by Google in AdWords

One of the most important tasks of running a successful search campaign in AdWords is to write effective ad copy. You want your text ads to be informative, efficient, and presentable. When a customer makes a search, your ad should

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