"Almost Exact" Matches - How AdWords is Redefining its Keyword Type

Google AdWords is redefining it’s Exact Match Keywords. This change is going to have large implications for paid search advertisers and how they optimize their campaigns. The Merriam Webster dictionary defines “exact” as “exhibiting or marked by strict, particular, and complete …

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What is a match type?

Keyword match types define the relationship between a search and how that search query triggers advertisements. Understanding keyword match types and how they relate to search ads is critical to realizing desired results and ROI (Return On Investment). Using Keyword Match …

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