Tag: display advertising

Introducting Responsive Ads for Display

One of a marketer’s most important skills is being able to read and cater to an audience. If you’ve ever had the unfortunate experience of equating Star Wars and Star Trek to fans of the two, you know exactly what

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Retargeting Campaigns – 5 Tips to Increase Click to Conversion

Having run many retargeting campaigns for large advertisers focused on performance-based, display advertising, we found that retargeting was one of the best tools to increase click to conversion rates on Internet display advertising. In our experience, retargeting campaigns usually had

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