Though digital advertising is usually centered around driving traffic to your website, there are other ways of connecting with potential customers. When people want dedicated service or a specific question answered, they pick up their phone to talk to a …

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Call only campaigns allow advertisers to pay for performance, specifically only when their ad results in a phone call. For a good salesperson, a phone call is all you need to seal the deal. Does your current advertising support that? …

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How AdWords¬†can help local businesses is not always obvious, especially if for those new to digital advertising. Often it can seem that the big fish always eat the little fish, such is the case with traditional media such as broadcast …

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