Tag: AdWords

Picking the Right Keywords

Last time on the blog, we walked new users through getting started and setting up their first AdWords campaign. There is a lot to be said for the importance of having a clear goal and a carefully named campaign. You

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Extend Your Success with Ad Extensions in AdWords

If there’s one topic we’ve covered a lot here on the blog, it’s ad extensions for AdWords. We’ve kept up to date with new extensions as they’ve become available, explained what new types are and have strived to express how

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Making Effective Display Ads – Google Best Practices

Different tools are required for different jobs. This is a theme we’ve focused on several times here on the blog. Though we could go on forever about the importance of monitoring and tweaking your search campaigns to get the most

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Optimize AdWords Search Ads – Hammer the Competition

As in many other fields, search advertising requires more than just the initial legwork to get started. Once you’ve got your campaigns up and running, your message spreading far and wide, what’s next? How do you optimize AdWords search ads

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Pay For Performance With Call Only Campaigns

Call only campaigns allow advertisers to pay for performance, specifically only when their ad results in a phone call. For a good salesperson, a phone call is all you need to seal the deal. Does your current advertising support that?

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Paid Search PPC 101 Overview

Paid Search for ROI What is PPC (Pay Per Click)? If you know the answer and have been using PPC/Paid Search to grow your business, then this post may be too introductory for your needs. Otherwise, read on and let

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