“Almost Exact” Matches – How AdWords is Redefining Exact Match Keywords
"Almost Exact" Matches - How AdWords is Redefining its Keyword Type
Google AdWords is redefining it’s Exact Match Keywords. This change is going to have large implications for paid search advertisers and how they optimize their campaigns. The Merriam Webster dictionary defines “exact” as “exhibiting or marked by strict, particular, and complete …
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