“Almost Exact” Matches – How AdWords is Redefining Exact Match Keywords
Google AdWords is redefining it’s Exact Match Keywords. This change is going to have large implications for paid search advertisers and how they optimize their campaigns. The Merriam Webster dictionary defines “exact” as “exhibiting or marked by strict, particular, and complete …
“Almost Exact” Matches – How AdWords is Redefining Exact Match Keywords Read more »