Though digital advertising is usually centered around driving traffic to your website, there are other ways of connecting with potential customers. When people want dedicated service or a specific question answered, they pick up their phone to talk to a …

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Google AdWords auction insights into why the highest bidder doesn't always win.

Ever wonder how Google ranks ads in its realtime ad Auction? What about why your ad is showing in a low position or not showing at all? Ad Diagnostics and Preview Tool – See how Google Ranks Ads relative to competition In …

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