How would you like to be able to reach 7 out of 10 users searching for the very products and services you offer? Search Advertising, or demand fulfillment, enables advertisers to tap into existing market demand at or near the point of sale.
eBiz ROI uses the Google Search Network, the world’s largest and most sophisticated search ad network, to deliver our client’s search advertisements.
The following informational video by Google is an excellent Search Advertising overview, defining the names of key components and how they all fit together. [Video length: 3:23].
Search Advertising Packages
If this sounds compelling for your business, then one of our Search Advertising Packages might be right for you! Get started for as little as $500/month with no long-term commitments.
All Search Advertising Packages are all in and include:
- Media for impressions and clicks, text ad creation
- Services to setup, manage, optimize and report on campaigns.
Our Search Advertising contract terms are 30 days with auto-renewal options. No long-term commitments required.
Search Ad targeting options include:
- Keywords in search queries,
- Location down to the zip code,
- Day of week/time of day,
- Demographics like sex, age, income and education,
- Behavior such as users who have visited your website,
- Interests and topics,
- Custom based on email/phone match.
Since eBiz ROI Search Advertising Specialists are Google AdWords Certified, you can be sure your ads are setup correctly and managed with your ROAS (Return On Ad Spend) in mind.
Stop paying too much for your advertising. Let us help you connect with your potential customers, around the block or around the globe.
Want to Reach More Customers With Search Ads?
Fill out the short form to be contacted by an eBiz ROI Display Advertising Specialist or Call: +1 (518) 557-3502. Email: [email protected].
Pay Per Click (PPC) Overview
Paid placement is, as the name implies, is paid traffic. In the Paid Placement advertising model, advertisers bid for keywords or key phrases that are relevant to their business. Advertisements are bought and sold on a PPC (Pay Per Click) pricing model.
The PPC is determined by the relative demand and willingness to pay of other advertisers competing for the same keywords or key phrases. In addition, the price you pay per click will be impacted by your click-through rate, and for some search engines, the length of time that users stay on your site.
The key to paid placement, much like SEO, is to go after the most relevant keywords and key phrases to ensure that the traffic generated is qualified traffic with the highest likelihood of converting to a paid customer or qualified sales lead.
The advantage of paid placement over SEO is that traffic can be generated as quickly as you can submit a keyword bid from a funded account with a search engine.
The disadvantage is that there is an incremental cost for each visitor clicking on one of your advertisements, therefore, it is critical to monitor conversion rates and bid prices to ensure you are achieving your target ROI.