Seeing Dr. Data, Google AdWords Account Health Score
Even the healthiest, most fit individuals among of us have to go to see a Doctor every once in awhile. Whether it be for a routine checkup or a physical, or to get advice on how to fix a more serious issue, keeping an eye on our health can make our lives happier, easier, and indeed, longer.
In the same way, it behooves the wise advertiser to make sure their AdWords Account and campaigns are in tip top shape. This ensures that return on marketing investment is always as positive as possible, and can grow your business immensely.
But sorting through AdWords reports and data can seem rather intimidating upon first inspection. For a busy business owner or advertiser like yourself, it might seem a monumental challenge to look through all of your campaigns’ data and figure out whether or not they’re performing as well as they possibly could be. Thankfully, Google has remedied this issue with the creation of a new feature for AdWords: a “Health Score” for your overall account and for each of your individual campaigns.
How the AdWords Account Health Score for Search Works
Just like going in for a physical, AdWords Health Score examines everything you’re doing and lets you know in which areas you’re succeeding and which could use a little more work to get where you want them. It’s essentially an expansion and streamlining of the already existing opportunities tab in AdWords, where Google’s automated systems sift through your account and look for places to improve.
Your “Health Score” is out of 100 percent. This can be broken down by each campaign you are currently running on AdWords, which will also have their own, independent health scores that make up the larger number.
If you click on one of your specific campaigns, Google will also show you the estimated lift in performance you can expect for implementing each of the different types of opportunities.
Because each campaign is different, the suggestions and opportunities will be as well. Some ads can benefit tremendously from the addition of a call extension, but others may just be held back by a limited budget.
Checking the health score of each of your campaigns as often as possible is the ideal way to make sure you’re getting the most out of your AdWords investment.
How to Increase Your AdWords Account Health Score for Search
Beyond the aforementioned adage “all campaigns are different”, you may be wondering how best to improve your campaigns and get your health score as high as possible.
Other examples of opportunities AdWords will encourage you to take advantage of could include callouts, sitelinks and other extensions. These increase the length, quality score, and visibility of your ads in search results.
- Completed Tasks by Campaign – AdWords Account Health Score for Search
Another aspect of health score to be constantly checking up on is your keywords. Because keywords are what cause your ads to trigger in the first place, you’ll want to make sure that the ones you’re using for your campaigns are accurate, simple, and perform well over time.
Because AdWords tracks the performance of your selected keywords over time, and even helps you generate new ones when you’d like, there’s no reason not to delve into the list you’ve been using, and seeing which are the most relevant for your potential customers. Try and figure out what’s working about those keywords and remove the lowest performing ones. Nothing is worse than having ads be shown on an irrelevant search due to a faulty or overly generic keyword.
As stated before, the new AdWords Account Health Score for Search system can help you succeed and grow in your experience with AdWords. Take advantage of the recommended opportunities, you won’t regret it!
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