The ultimate purpose of advertising, arguably, is to help your product or service perform better in the marketplace through raising awareness and effective persuasion. Learn how to reach more customers with AdWords,
Increasingly in today’s world, if you want to catch people’s attention and hold it, your best bet is to do so online. But how does one even hope to get started in online marketing? What platforms exist outside of traditional media to help a business grow and prosper on the internet? One answer: Google AdWords.
AdWords? What’s That?
If you haven’t heard of AdWords, it’s Google’s online advertising system. Whenever you’re online and make a search on Google, see an ad on a website you frequent, or watch a video advertisement before enjoying a YouTube video, AdWords is there, constantly at work. The system takes a bit of learning to figure out all of the nuts and bolts, but to keep it simple for now, AdWords is Google’s method for delivering meaningful ad content to users online.
Google is, by far, the largest search engine in the world. Millions of users log on everyday to make search queries, create documents, upload files to Google Drive, and countless other activities. By subscribing to AdWords and working on learning the ins and outs of the system, you, the advertiser, have access to this gigantic audience of users and potential customers.
You may be thinking, “Alright, so Google has a tremendously wide audience, big deal. What other reasons would I have for using AdWords? What makes this system of marketing any better for my business than what I’m already using?”
That’s a fair question to ask. After all, ROI and the value marketing can provide are always critical for any business to consider. The good news here is that AdWords does, in fact, present several benefits over more conventional mediums of advertising. A short and incomplete list of these benefits includes the following:
Benefits to Using AdWords
- Greater Creative Control – When you place an ad in the local paper or run ads on TV or radio, you create your content and then turn it over to the agency or firm to publish it for you. But once your ad is published, it can be cumbersome to change, alter or replace. This is bad if you find it isn’t performing as well as you would like. AdWords allows you to edit your ads at any time, free of charge. Learn how to write search ad copy that converts.
- Limit and Control Your Budget – Likewise, Radio, TV, print and other ad types often require a contract, or at the very least, an agreed upon amount of money to run your ad for an extended period of time. This creates a problem if your campaign isn’t generating as much value for your business as you had hoped. With AdWords however, you can also change your budget at any time, free of charge. For further budgetary control, you can also set a max CPC (Cost-per-click) that you’re willing to pay each time you bid for a placement. Learn how to control your budget with AdWords.
- Reach Your Audience When, Where, and How You Want – With traditional advertising mediums, there’s always the fear that the demographic you’re targeting, your potential customers, just might not see the ad while it’s in circulation! Advertising this way is something of a gamble. For those who are like me, and like more of a sure thing, AdWords allows its users to target users by language, geographical location, interests, age, gender and more! You can also decide which times, days, weeks, months, etc. that your ad shows. That way, you’re reaching the right people for you, at the right time for them.
See the following for compelling advertiser success stories of businesses using AdWords to grow their business.
See How to Reach More Customers with AdWords
As stated previously, AdWords is a compelling and powerful way to bring your marketing strategy into the twenty first century. It gives advertisers the freedom to grow their business and tell their story on their own terms. And what could be better than that?
Want To Reach More Customers with AdWords?
Just fill out the short form to be contacted by an eBiz ROI AdWords Certified Advertising Specialist or Call: +1 (518) 557-3502. Email: Sales@eBizROI.com.