Private Eyes are Watching You
Private eyes watching you represents the Internet privacy concerns and the need for Internet marketers to address those concerns in order to be successful marketing online. Internet users are more sensitive to privacy issues based on, at least in part, the focus of media attention on Facebook privacy concerns and other issues related to tracking Internet users.
Internet privacy concerns affect businesses whether they are an e-commerce company leveraging Internet marketing services to increase sales and drive down marketing cost per sale, or a services business using the Internet to market to prospects and generate leads through different inbound marketing techniques.
A great technique used by most successful Internet marketers is to capture lead information through what is called an “opt-in” form on your website to capture visitor information. This is a tried and true Internet marketing technique used by service businesses to feed and grow their sales funnel. The barrier to success is often instilling sufficient confidence in your web site for a visitor to submit their name, email address and other personal information online.
Online Trust is Earned and Should Never be Assumed
Internet Marketing Model – Give and You Shall Receive
In Internet marketing, the model is give first before receiving. Sort of like the old water pumps used in older water wells where you primed the pump with a little bit of water, using it to get more water than you needed. In other words, people need some kind of incentive to share their personal information with companies they come in contact with on the Internet. Typically the kinds of incentives that work well are providing easy and in some cases, exclusive access to high quality, specialty content delivered periodically via email. Many times, people will be reluctant to share their email address based on negative experiences they have had in the past where their email address and possibly other information was sold to third parties by unscrupulous Internet marketers collecting their private data.