Online Article Marketing to Boost Business Visibility

Online Article Marketing enables publishers to syndicate existing content to boost online visibility while establishing credibility, readership and trust. Additional benefits include driving targeted traffic and improving search engine optimization efforts.

Article marketing boosts online visibility
Article marketing boosts online visibility

Online Article Marketing Defined

Online article marketing is the practice of writing articles to give your business, brand, product or service a visibility boost . In fact, Article Marketing is a key component of an overall public relations strategy and is a tried and true marketing practice that has been around for centuries.

Prior to the emergency of the commercial Internet in the early to mid 90s, Article Marketing relied on print publications for article distribution and to achieve broad reach. This included newspapers magazines, trade journals and other periodicals. Article inclusion in these print publications is at the discretion of the editorial staff and the fit of the article with the editors needs at the time of submission.

Today the Internet has given emergence to a new Article Marketing distribution channel provides the opportunity for worldwide reach. There are a number of reputable online article marketing sites online that have editors who actively manage quality.

Benefits of Online Article Marketing

  • Increasing reach for existing content: These article marketing directories increase readership of content by making that content easy to find for their millions of users and getting that content indexed quickly by the major search engines making it easy for relevant Internet users not currently members of these sites to also find your content. Another way that online article marketing directories increase reach is through syndication where other members can republish your content while providing you attribution and if included in your article, links back to your website.
  • More cost effective than other forms of advertising: Online article marketing costs only the time to write and submit articles. If time is your scarcest resource, then it is possible to hire resources to write and submit articles on your behalf. The real efficiency and returns are achieved when publishing existing content you own, where the cost limited time it takes to post content to the chosen online article marketing directories.
  • Establish expertise to your target market: Publishing quality articles through a trusted online article marketing site boosts your credibility with readers. Quality articles that enable readers to solve problems based on sharing your relevant knowledge is an effective way to establish yourself as an expert in your field. Your author bio box is the tool to promote your own website and personal brand that can be used to drive targeted traffic to your website. Satisfied readers will want to read more about the same topic that you have written about and the resource box is the place for links back to your additional content.
  • Create Website Traffic: Since the top online article marketing directories enable you to include links back to your site, readers of your articles can follow those links back to your website, blog or a social media page resulting in driving targeted traffic to your website.
  • Improving SEO efforts: Links in your articles back to your website boost online visibility of your website to the search engines. Since the top online article marketing directories support content syndication enabling other members to republish other members content under specific rules, links generated from reposts of your articles online will not only drive additional traffic from readers on those sites following your links, but also provide links back to your website, further improving your ranking within search engines. The top online article marketing sites track readership statistics so that you can view how many times an article has been viewed and what search terms readers used to find your content, thus providing insights that can be used to help guide future publishing and SEO efforts based on demonstrated audience interest.
  • Build brand image: Getting published on a quality online article marketing directory can do wonders for boosting your brand. Having your article get picked up by high quality publishers can boost your brand even further.

The Top 5 online article marketing sites ranked by traffic at the time of this writing are:


Four of the top 5 online article marketing directories have in excess of 1M unique visitors each month with, the top online article marketing directlory at the time of this writing, with over 10 million unique visitors each month.

Traffic of Top 5 Online Article Marketing Directories

Traffic of Top 5 Online Article Marketing Directories
Traffic of Top 5 Online Article Marketing Directories

If you are looking for a great way enhance your public relations strategy today, then sign up for an account at one of the top 5 online article marketing directories, produce then submit super high quality, original content and begin increasing the return on your content marketing investment.


Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

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