Tour The New AdWords Experience

Change is the one constant in digital advertising and the New AdWords Experience is no exception. The following 2 minute video by Google provides an excellent overview.

Let’s look at navigating the New AdWords Experience. When you first sign in you’ll land on the Overview Page which offers fresh insights to help improve your performance. There are some key differences between the previous AdWords and the New AdWords Experience.

The New AdWord Experience - Overview Page

The New AdWord Experience – Overview Page

For example, previously you used the side panel to focus on different campaigns and ad groups. In the New AdWords Experience, you’ll use the Navigation Panel. On smaller screens, the Navigation Panel is hidden by default. To access it, hover over the left side of the page or click the arrow icon.

The New AdWord Experience - Side Panel

The New AdWord Experience –  Navigation Panel

By default, you’ll see only your enabled campaigns. Click the three dots next to campaigns to view your paused and removed campaigns. In fact, users can find additional AdWords features and functions behind any of the three dot icons.

To go to a previous campaign page, click the level you want next then select the desired campaign.

The New AdWords Experience - Navigating Between Campaigns

The New AdWords Experience – Navigating Between Campaigns

In this gray bar next to the Navigation Panel is the Page Menu where you can find many important features quickly and easily.

The New AdWords Experience - Page Menu

The New AdWords Experience – Page Menu

Here you can move among your main account pages like Ad Groups, Ad & Extensions, Videos or Keywords.

The Page Menu options are context-sensitive which means they change depending on where you are in the Navigation Panel.

The New AdWords Experience - Context Sensitive Page Menu

The New AdWords Experience – Context Sensitive Page Menu

Only options relevant to the campaign or ad group selected will be shown in the Page Menu.

What you see in the Main Workspace relates to what you’ve selected in the Navigation Panel.  So if you’re on a particular ad group and you select the Settings page, the information you see and the actions you can take relate solely to the settings for that ad group.

The New AdWords Experience - Context Sensitive Page Menu Settings

The New AdWords Experience – Context Sensitive Page Menu Settings in Main Workspace

When you want to create something new, look for the blue plus icon. Note how you can navigate.

The New AdWords Experience - Create Something New With Blue + Icon

The New AdWords Experience – Create Something New With Blue + Icon

Within a page, like on the Keywords Page, move between Search Keywords, Negative Keywords, Search Terms and more.

The New AdWords Experience - Keyword Page Tab Navigation

The New AdWords Experience – Keywords Page Tab Navigation

Look for these icons to filter segments and customize your columns within your tabular data sets.

Use Segment to break out the data that is most important to you

The New AdWords Experience – Use ‘Segment’ to break out just the data desired data

Go to the right corner  and hover or the three dots for additional data view options.

The New AdWords Experience - Additional Tools and Reports

The New AdWords Experience – Additional Options

Access Reports and Dashboards in the New AdWords Experience

In the New AdWords Experience, the Dimensions reports are now integrated into Predefined reports.

The New AdWords Experience - Access to Reports

The New AdWords Experience – Access to Reports

More features and tools like Keyword Planner, Conversion Tracking and Audience Manager are in the main the three dot menu.

The New AdWords Experience - Access Tools Such As Keyword Planner and Conversion Tracking

The New AdWords Experience – Access Tools Such As Keyword Planner and Conversion Tracking

From here, users can return to the previous version of AdWords at any time. To get back to the New AdWords Experience, navigate to the gear icon  and select Try New AdWords Experience.

Return to the New AdWords Experience

Returning to the New AdWords Experience

Go to the help icon to find helpful resources including guided steps to accelerate your learning and help you get things done more efficiently.

The New AdWords Experience - Use Guided Steps to Get Things Done

The New AdWords Experience – Find Guided Steps in Help Menu

If you have any questions or want to learn more about the new AdWords experience, visit the AdWords Help Center. or contact eBiz ROI by submitting your information in the form below.

About

Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

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