Internet Trends by Mary Meeker at Web 2.0 Summit 2011

Technology and its rapid market adoption is unprecedented and changing the way we consume media, research and purchase goods and services. Mary points out that 85% of world’s population is covered by commercial wireless signals, providing greater reach than the global electrical grid, reaching approximately 80% of the worlds population according to data from GSM Association and United Nations. Video of Internet Trends presentation delivery and slides used available for download below.

Internet Trends presentation at Web 2.0 Summit 2011 by Mary Meeker

Internet trends: growth fueled by smartphone adoption

Mary Meeker is a KPCB Partner and technology investment expert and a wonderful presenter delivering a very fast-paced presentation the Web 2.0 Summit 2011 in San Francisco on 18 October 2011. Mary’s presentation is packed with global data on social media, mobile Internet, smartphone penetration, advertising relative to media consumption by technology and much more.

Mary’s thoughts on the economy are summarized as “Often darkest before dawn. At least we know what the problems are. Now we need the resolve to fix them. Across-the-board sacrifice needed.” She shares her sense of optimism in her presentation and the subsequent Q&A, with John, the moderator. Mary’s slides conclude with a quote from Rudyard Kipling that “If you can keep your head when all about you are losing theirs” stating that she feels that we are currently in unprecedented times in the technology industry and that America is in a fortunate position to be able to capitalize on it’s smartphone leadership as a huge growth opportunity, where the US currently leads in smartphone OS market share.

The delivery is followed by a Q&A where Mary answers questions from John on her view of the economy, specific Internet technology companies which she covers, what we (government, individuals, companies) need to do improve our current economic situation and shares her optimism about our continued recovery and future prospects. The video below is well worth the 30 minutes to watch her speak not to mention entertaining.

Video of Internet Trends Presentation with Q&A

KPCB Internet Trends (2011) Slides

Download the Internet trends slides presented by Mary Meeker, KPCB Partner and technology investment expert. (Requires a Scribd account which is free).

Of particular interest from an Internet marketing/Internet advertising standpoint were following slides:

Noteworthy Takeaways (for eBiz ROI at Least)

  • Slide 14 – Despite tremendous ramp so far, smartphone usage still has huge upside – 835 MM smartphone users versus 5.6 B – demonstrating the growth opportunity as smartphone adoption increases
  • Slide 21 – Global mobile app + advertising revenue = $12B in 2011 (estimated) revenue, Up 17x in 3 Years – this is huge growth (153% CAGR) – these numbers show the acceleration of the mobile advertising opportunity
  • Slide 22 of ‘Hierarchy of Needs’ revisited – an adaption of Maslow’s needs hierarchy that made me chuckle
  • Slide 33 In a Mobile-ized / Transparent World = Pricing Matters A LOT!; So true with the supporting data from comScore to back it up (i.e. reasons for in store purchase abandonment among US smartphone users with the top two reasons cited as: 52% found desired item online for a better price; 51% found the desired item at another store for a better price; I can confirm that my personal buying experience/smartphone usage jives with this
  • Slide 36 Media time spent versus advertising spend out of balance with an estimated $20 B upside for Internet / Mobile mostly at the expense of print. The premise here is that advertiser spend will naturally follow media consumption – spend where your customer eyeballs are. Very compelling.
  • Slide 39 In June 2011, for the first time ever in the US time spent on social networking sites surpassed portals
  • As of August 2011, according to comScore, social media spend reach a 30% share of online display ad units; can you say facebook!

The presentation also contains economic data including Wall Street Volatility and other data demonstrating how connected and interdependent the global has become.

I hoped that you found Mary’s Internet trends presentation on disruptive, growth technologies as compelling as eBiz ROI did. We would love to hear what you think are the key Internet trends facing your business and any take-aways that you got from Mary’s presentation at the Web 2.0 Summit 2011. Please share with us in the comments.


Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

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