Live, in-person trade shows and events continue to be a primary source of leads for B2B marketers. If you have exhibited at any industry trade shows recently, you know this age tested technique for lead generations is alive and well, delivering leads.
Social Media Marketing – The New Lead Generation Tool
Social media marketing, on the other hand, is a new tactic less than a decade old though Facebook and LinkedIn are both over 10 years old. Unlike live marketing events, social media marketing has become a scalable lead generation tactic just in the last 7 or 8 years.
With event marketing, the overall ROI and lead impact can be greatly amplified through the use of social media. To that end, here are great ideas on how you can use social media to increase event ROI contained with an infographic developed by the Lakeshore Convention Center.
Want Help Creating a Social Media Strategy for Your Event?
If you have an upcoming marketing event that could benefit from a social media marketing strategy (and it’s hard to imagine a marketing event that wouldn’t), then drop us a line today with your/event details. We will respond with some pro tips that have earned other eBiz ROI clients additional ROI/leads; tips to help you get more ROI from your event!