Google Places Listings are available to all businesses with an address and phone number. Having a Google Places Listing is like getting free, perpetual online advertising for life. Hear what other businesses are saying (at least according to Google 😉
Check out this Google Places Listings Customers Stories Video from Google promoting their Google Places Listing services. The brief 90 second video is shot from a customer perspective, showcasing businesses using Google Places Listings to promote their businesses online for free.
If you can look past all the post production marketing polish which is meant as a compliment, you will see some positive benefits to promoting your business online with a free Google Places Listing. The most obvious one, for many, is getting your business found online, especially in highly competitive markets.
The video also presents the opportunity that the Google Places Listing Tags provide businesses the capability to make their Google Places Listing stand out from the broad field of competition. eBiz ROI, has not used Google Places Listing Tags for the eBiz ROI Google Places Listing but would be interested in reader comments from those that have in terms of impact to click-throughs on Google Places impressions (i.e. when your listing shows up in the search results which can be seen from your Google Places Listing account dashboard).
Local Search Results for a Search on “SEO Near Saratoga, NY” on Google Maps
Another point that is mentioned in the video is the ability to upload images and videos. This is a great opportunity to enable user interaction with your Google Places Listing. Google Places allows users to upload up to 10 images and 5 videos to enhance engagement on their Google Places Listing.
The video also points out that the Google Places business listing provides a mix of owner-generated and user-generated content. This is a great feature by enabling Google users to leave rate and leave feedback on businesses which can be used to establish trust. Of course, businesses have to come to grips with sharing control with users whether they like it or not.
It is possible that your business has a Google Places Listing whether or not you created it as Google creates these automatically by sourcing data from data aggregators who collect data on businesses from a number of sources. The point is that businesses can claim these listing for free, then take control these business listings to uses them as part of their overall online local search strategy.
One customer in the video talks about how their businesses Google Places listing help them get the word out about a recent business move highlighting its power to their business as a customer communication channel. Another Google Places customer claimed that sales have nearly doubles as a result of Google Places Listing. One customer referred to the Google Places listing as “like an Ad for your business without people even having to go to your website. Not just seeing what the company says about itself, but about what other people think about the company.” This is a key point from a trust building perspective.
If you are Interested in promoting your business on Google Places for free, check out the eBiz ROI step by step guide to getting your business on Google Places.