We definitely live in a divided age. More than ever, we stand on opposing sides of a great political and social chasm. We argue on social media, disagree at the dinner table, and are driven mad by all the discord around us. One of the few things we can all still agree on seems to be that our society should be doing all it possibly can to support and celebrate the men and women of our armed forces.
Veterans do tremendous work both in the service and when they return to civilian life. And they often make model employees and business owners. In celebration of their service and skills, Google wants to help them out. The company is creating new tools to help Veterans find jobs once they return home. To celebrate this patriotic tech initiative, we’ll be exploring these tools and how they work today on the blog.
Let’s have a look.
A New Attribute for Veteran Owned Businesses
According to Google, more than 2.5 million businesses in the United States are majority-owned by veterans. This amounts to around 9% or so of all businesses in the U.S., so no small amount. To help these veterans promote their businesses, Google has created a new veteran owned attribute. Attributes are small details that business owners can use to advertise themselves on Google search results. Current incarnations of this include things like “outdoor setting” or “has free wifi”. These can be added through a veteran’s Google My Business profile. Veterans aren’t the only group which Google is hoping to highlight with these new attributes.
In celebration of International Women’s Day, Google added such attributes for businesses as “women-led” and “LGBTQ-friendly”, which can appear alongside a business’ other attributes as well. Similar to callout extensions and other services Google offers, these attributes allow businesses to differentiate themselves and stand out amongst a sea of competitors to potential customers.
Jobs for Veterans Search
All too often, servicemen and women come home from the military and don’t know what to do next. They’ve acquired a myriad of skills while serving their country, but aren’t sure which careers they are qualified for. To help combat this issue, Google has created a tool to match veterans to jobs with a simple search query. When a user searches for “jobs for veterans” along with military job codes, like MOS and so on, Google’s results will display relevant job openings. Using Google’s Cloud Talent Solution API, employers can also build this feature into their own job boards. Industries taking advantage of this new feature range from engineering to healthcare and more, as opportunities open up and employers search for the most qualified, dedicated people possible to fill positions. Who else is more likely to possess such qualities than a veteran?
Beyond the aforementioned new tools, Google is also donating $2.5 million to the USO (United Service Organizations) to help provide training and career guidance in the field of IT support. If veterans pass a new curriculum within the USO, they can become eligible for certification to work IT and earn a decent living that way.
We should always remember to give back to our veterans, who sacrificed their time, and sometimes more than that to serve our country. Google is setting a fine example with its new tools and strategies to help veteran business owners succeed and for other veterans to find gainful employment when they return home. Veteran-owned attributes and a unique job search tool may not be the end-all be-all when it comes to solving the problems facing our veterans, but they sure do make a good first step.