Google, Bing for Researchers by Internet Marketing & Search Experts

Google and Bing for Researchers Seminar – Hosted by NIH Center for Information Technology

 

Josh Duberman,
Informationist,
NIH Library (http://nihlibrary.nih.gov).
No matter what the topic your are researching, search engines can play a critical role in supporting your research efforts in ways that many are not even aware of.Learn advanced web searching tips for researchers from Bing and Google search experts via the recording of the Feb 6, 2013 Google and Bing for Researchers Seminar included below.

Search engines are useful for finding all kinds of information including research for science and technology as well as conducting market research on the Internet through searching out valuable, publically available information and resources.

The video was produced for the NIH Library Seminar – Google and Bing for Researchers. This seminar is part of a of the NIH Library’s Resource Training Program on New and Existing Research Tools. Many thanks to Josh Duberman for organizing this excellent, informative seminar. The seminar slides can be viewed alongside the videocast a the NIH Video and Podcasting site.

The Google and Bing for Researchers Seminar recording runs for 2 hrs and 9 minutes and features presentations from:

  • Duane Forrester, Bing Duane Forrester, Bing Senior Product Manager with Bing’s Webmaster Program. Duane is also the founding co-chair of Search Engine Marketing Professional Organization’s (SEMPO) In-House Search Engine Marketing (SEM) Committee, and is the author of two books: How to Make Money with Your Blog and Turn Clicks into Customers.Prior to joining Bing, Duane was an in-house search marketer running the Search Engine Optimization (SEO) program for MSN in the US and Americas, and was formerly on the Board of Directors for SEMPO.Duane maintains his own blog, theonlinmarketingguy.com. In this seminar, Duane discusses, in his very entertaining presentation style, deep search, and specific tips, techniques and tricks to use to narrow search results and uncover exactly what is saught as efficiently as possible,
  • Daniel Russell, Google Daniel Russell, Google from Google, is a Research Scientist at Google focused on search quality with an emphasis on understanding what makes Google users happy, skilled, and competent in their use of web search.Often called a search anthropologist, Daniel has spent most of his career understanding how people use the tools of technology to amplify their intelligence. Prior to joining Google, he worked for IBM, Xerox, and Apple in the area of user experience.Daniel maintains a blog, SearchReSearch, which focuses on topics related to search who demonstrates various intermediate and advanced Google Search tools and techniques for finding information that you didn’t think could be found, and some of the strategies and tactics searchers can use for online investigations, both now and in the future.

Google and Bing for Researchers Seminar – Detailed Agenda

 Duane Forrester, Bing:

  • Advanced Bing Search Tools and Techniques for Researchers
    • Introductions (10:00 – 12:27)
    • Search: we are trying to solve imprecise results, refinements and lengthy tasks – used example of searching for truck bumper (12:28 – 14:55)
    • Best Hotel in NY search example (14:56 – 15:55)
    • A Changing Web of Objects (15:56 – 16:49)
    • Search: Discovery and Interaction (web, online services, vertically integrated areas) (16:50 – 19:04)
    • Reorganize the web for task completion (19:05 – 19:40)
    • Reinventing search across 3 dimensions – information architecture, interaction model, entry points (19:41 – 20:49)
    • Search evolved (20:50 – 22:48)
    • Semantic User Experiennce (22:49 – 23:48)
    • Why Social Matters (23:49 – 26:02)
    • What’s on your mind? Uses example of purchasing a camera. (26:03 – 28:11)
    • How social impacts search (28:12 – 28:41)
    • Humanity is leaving its traces on social media (Alaska, Hawaii example) (28:42 – 31:08)
    • Academic Research – http://academic.research.microsoft.com/ place to locate other Acedemics to liason with (31:09 – 32:11)
    • Turning on and off personalized search in Bing (32:12)
    • Tailoring results (34:00)
    • Advanced search operators – altloc, and/or, contains/ext/filetype, domain, intitle, site, imagesize, (35:25-42:00) For more info, see the Bing Search Advanced Operator Reference
    • Finding a site owners contact information (Whois.net) (42:00 – 45:30)

Daniel Russell, Google:

  • Google Search Tips and Strategies for Researchers
    • What phone of the office was this image taken from? challenge (48:30 – 52:29)
    • What is the length of the runway? What date was this picture taken? challenge (51:18 -52:40)
    • Around Operator (52:45 – 53:36)
    • Boilerplate / repeated language (54:40)
    • Goals: skills that you can use for your own searches, deep strategies for search, how to quickly come up to speed on a topic (55:44)
    • What do you need to know about search to be good at it? 55:54
    • *Key Skill – usinging Control-F (Command-F on a Mac) to find a word on the page (55:54) less than 10% of searchers know and use this valuable in-page searching technique!
    • Google Earth (60:30)
    • http://followyourworld.appspot.com/
    • Key Lesson #1: Expert searchers know the capabilities of their tools. They know what is possible.
      • Finding ans using other resources (62:17)
      • Reverse dictionaries – http://www.onelook.com/reverse-dictionary.shtml (62:30)
      • Search/visualize public data (64:18)
      • Search, visualize and with interactive datasets (64:47)
      • Search, visualize public data sources (65:18)
    • Key Lesson #2: Experts use more than one resource (65:55)
      • Beach photo example – using different resources to determine location of photo (66:30 – 68:53)
    • Key lesson #3: Expert searchers deeply understand their language, especially synonyms (69:10)
      • Related searches (72:40)
      • Grill Kangaroo example (74:00)
      • Anti-Reading  (74:20)
      • SERP Reading (75:00)
      • Use of define (76:15)
    • Key Lesson #4: Expert searchers understand the terms and key concepts AND know how to read the genre. (77:57)
      • Naming the un-nameable
      • Using obvious language (78:50)
      • Using maps (81:04)
      • How to remove bougus results from your searches (84:35)
      • Example of minus use, quotes,  (85:00)
      • Find a particluar kind of document with filetype operator (87:38), site operator (88:30)
    • Key Lesson #5: Expert searches know the structure of their information space (88:52)
      • Limit search by time (88:57), intext (89:40), look for tools (90:00), mashups (91:00), conversions (91:36), alerts (93:10), personal search history (93:36), Google Trends (93:56), YouTube (95:00) CitizenTube, YouTube Trends, YouTube Direct,
      • Images (97:00)
      • Creative Commons Filtering (98:18)
      • Search by image (99:30)

About

Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

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