Google Analytics Overview

Welcome to the Google Analytics Overview which is produced by the  Google Analytics Academy.

The Google Analytics Overview Training is comprised of 4 Lessons covered by a total of 15 videos recorded and produced by Google.

All 15 videos have been aggregated here on this one page to enhance user experience and make it easy for learners to progress through the entire Google Analytics overview without having to navigate between 15 different pages.

Google Analytics Overview Training

Google Analytics Overview Training

Course Overview

This video is part of the Google Analytics Platform Principles course on Analytics Academy. View the full Google Analytics Platform Principles Course on Google.com.


Google Analytics Course Outline


Lesson 1

Google Analytics Platform Principles – Course Overview

What you’ll learn: Instructor Justin Cutroni, Digital Analytics Evangelist at Google, introduces the Google Analytics Platform topics that will be covered in the Google Analytics Overview course.
Video Run time: 2 min 2 seconds.

Now that you have an idea on the topics and level of depth covered here, you are ready to proceed on to the rest of the Google Analytics overview training. Click the Course Outline link here or below each video lesson for quick navigation directly to any covered topic of interest.

Back to: Course Outline


Google Analytics Platform Components

What you’ll learn: Gain a high-level understanding of the four components of the Google Analytics platform and how they work together to process, format and deliver useful data into your Google Analytics reports.
Video Run time: 3 min 13 seconds.

Back to: Course Outline


Lesson 2

Google Analytics Data Model

What you’ll learn: A high-level understanding of the Google Analytics data model, including an explanation of how interactions are attributed to sessions and users.

Video Run time: 3 min 13 seconds.

Back to: Course Outline


Google Analytics Data Collection Overview

What you’ll learn: A high-level understanding of how Google Analytics collects data from websites, mobile apps and other digitally connected devices such as smart appliances.

Video Run time: 2 min 26 seconds.

Back to: Course Outline


Google Analytics Website Data Collection

What you’ll learn: A high-level understanding of how the Google Analytics JavaScript website tracking code collects data.

Video Run time: 3 min 11 seconds.

Back to: Course Outline


Google Analytics Mobile App Data collection

What you’ll learn: A high-level understanding of how the mobile app SDKs collect data and how the process differs from website collection.
Video Run time: 3 min 14 seconds.

Back to: Course Outline


Google Analytics Measurement Protocol data collection

What you’ll learn: Gain a high-level understanding of what the Measurement Protocol is and how it can be used to track activity on any digitally connected device.
Video Run time: 2 min 1 seconds.

Back to: Course Outline


Lesson 3

Google Analytics Processing and Configuration Overview

What you’ll learn: A high-level understanding the basics of what transformations happen to your data during processing within Google Analytics.
Video Run time: 2 min 8 seconds.

Back to: Course Outline


Processing Hits Into Sessions & Users

What you’ll learn: A high-level understanding of how interactions are organized into sessions during processing and how interactions and sessions are associated with users.
Video Run time: 4 min 15 seconds.

Back to: Course Outline


Importing data into Google Analytics

What you’ll learn: A high-level understanding of how data can be imported into Google Analytics from outside sources and view example use cases of when data import is useful.
Video Run time: 3 min 50 seconds.

Back to: Course Outline


Google Analytics Transforming and Aggregating Data

What you’ll learn: A high-level understanding of how common configuration settings can transform your data and how data is aggregated in the final stages of processing.
Video Run time: 4 min 17 seconds.

Back to: Course Outline


Lesson 4

 Google Analytics Reporting Overview

What you’ll learn: A high-level understanding of how your data is organized and made available for reporting after it is processed.
Video Run time: 2 min 11 seconds.

Back to: Course Outline


 Google Analytics Building Reports with Dimensions & Metrics

What you’ll learn: Gain a high-level understanding of how metrics and dimensions are combined to build reports and which dimensions and metrics can be used together.
Video Run time: 2 min 37 seconds.

Back to: Course Outline


Google Analytics Reporting APIs

What you’ll learn: Gain a high-level understanding of how the reporting APIs can be used to facilitate more efficient reporting and analysis.
Video Run time: 3 min 37 seconds.

Back to: Course Outline


Google Analytics Reporting Sampling

What you’ll learn: Gain a high-level understanding of what reporting sampling is, when it is used in Google Analytics and why it impacts how quickly your reports are prepared.
Video Run time: 3 min 37 seconds.

Back to: Course Outline

Analytics Academy Interview with Justin Cutroni & Sagnik Nandy – Recorded on March 18, 2014

Google Analytics Overview: Course Glossary

Final Assessment

Now, it’s time to test your knowlege by taking the final assessment

Got Questions? We are Here to Help!

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About

Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

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