Google AdWords Updates Terms and Conditions

Google AdWords Updates Terms and Conditions

If you run Google AdWords, then you should have received the follow notice from Google:

Notice - Google AdWords Updates Terms and Conditions
Notice – Google AdWords Updates Terms and Conditions

Terms and Conditions changes – Action required: To continue using Google AdWords, you’ll need to review and accept your updated Terms and Conditions.

No need to panic, but don’t be complacent as there is a 45 day window to take action to fix it or your AdWords ads will be paused.

Acceptance of Google AdWords Updates Terms and Conditions
Acceptance of Google AdWords Updates Terms and Conditions

We have summarized the Google Adwords Terms and Conditions updates below. A pdf copy of the updated terms and conditions (current at the time of the post) can be downloaded here.

Updates to Google AdWords Updates Terms and Conditions
Updates to Google AdWords Updates Terms and Conditions

There is nothing fun or interesting about terms and conditions agreements. In the modern world, where we rely on technology more and more each day, we think so little of these contracts that they often slip our mind entirely. Who can claim to be innocent of clicking past them even once?

Though they aren’t the most exciting topic, terms and conditions agreements are very important to keep tabs on. Google AdWords, one of the cornerstones of online marketing has recently changed its terms and conditions. In order to stay informed and explain the changes, this week’s blog is dedicated to this critical topic. Let’s take a look.

What’s New and What Did I Sign in the First Place?

When you originally created your Google AdWords account, Google required you to agree to Terms and Conditions. According to Google, the purpose of these is to “provide a common understanding in basic areas like policy, payment and liability.” Once they have laid out a baseline in these areas with you, the user, you two can begin your (hopefully lucrative) partnership in digital advertising.

AdWords, like your own business, is constantly in a state of growth and flux. Because of this, Google is constantly updating the service’s terms of service to keep up with trends and other changes.

Summary of Updates to Google AdWords Terms and Conditions

Updates include:

  • More flexibility to notify or inform you via phone calls, text messages and emails.
  • New provisions related to how products and features are tested within AdWords.
  • In the U.S., Canada, and most countries in Latin America and Asia, a provision to use arbitration to resolve disputes rather than jury trials or class actions.
  • New provisions related to the disclosure of technical errors and bugs within AdWords.
  • New data protection terms related to the EU General Data Protection Regulation (GDPR) and other EU privacy frameworks.

As with any other legal document, Google recommends AdWords users see an attorney if they have any questions about any of the terms or the new changes to them. Google says they are also happy to clarify or clear up any misunderstandings via online help or customer support.

Why Should I Care?

You may be asking yourself this very question. After all, terms and conditions are complicated, boring and often never even come up in day to day operations. How does this actually affect users of AdWords? Simply put: you must review and accept the new terms and conditions within 45 days of the notice from Google or your ads will cease to be served on the network. Painful, no?

This does not require a lot of effort on your part, just the attention necessary to keep things moving. You can remove any anxiety around this by logging into your AdWords account, and accepting the new terms. Accepting will not affect any of your bids, budgets, invoicing, or any other campaign settings. What a relief!


Terms and conditions agreement changes are not fun, but are critical to keep informed about. Failure to comply with the new settings can stop any thriving campaigns dead in their tracks. If you want to advertise on AdWords, this is a good refresher on an essential concept: stay informed.

Happy Marketing!


Ricky Noel is a Google AdWords Certified AdWords Professional, a proud employee of eBiz, ROI. as well as a full-time student at SUNY Geneseo, where he studies English, Education, and Theater. Ricky got into the internet marketing industry when his father, Rick, introduced him to Google AdWords and showed him the possibilities online advertising represented for business owners and web-users alike. Ricky began working with eBiz in the summer of 2016, between senior year of highschool and shipping off to college. Since then, he has worked remotely from school thanks to the wonders of Google Hangouts and high speed internet connectivity. His passions include reading, writing creatively and analytically, and performing in plays and musicals. He is also an experienced Dungeons and Dragons aficionado, holds Abraham Lincoln and George R.R. Martin among his personal heroes, and is really excited to help businesses grow and spread their message online.

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