Learn how Facebook Video Search is going to revolutionize Social Media Marketing.
This is one of the most important changes to social media in years. And it’s only just getting started! ???????? pic.twitter.com/SuF5Zflri3
— Buffer (@buffer) December 17, 2016
Why Facebook Video Search, Why Now?
There has been a lot of talk about the importance of video in 2016. Everywhere you look on social media, publishers and influencers are talking about one thing. And that is why we need to be creating more video!
But the real why has not really become apparent to us until the last few weeks. See, we are traditional used to searching for video content on search engines like Google or Bing or in YouTube’s massive video content library.
The Facebook video search feature released for Facebook mobile app is going to fundamentally change the way consumers find and consume video on social media, creating a shift in the online video landscape.
Facebook’s network, at the time of this post, is about 1.6 Billion people, one of the largest in the world. Until now, you really only found video content by stumbling across it in your news feed or going directly to a brand’s Facebook business page or having your friend share it with you on Facebook.
Now with the new Facebook video search feature, you can open up a tab in the Facebook mobile app and search videos by topic, theme, person, brand, business – you name it. How powerful is that?
That is massive for marketing companies, brands, businesses and influencers. Really everyone. What that is going to allow you to do is create how-tos, tutorials, guides and best practices that are searchable within the Facebook platform.
This also allows people to create TV show-like content. Episodes where people can follow along and and receive notifications when new content comes out for you.
This Facebook video search feature is literally going to revolutionize the way we use the Facebook platform. Seeing how important video is and how many people actually consume video content, this new search feature is only the beginning for Facebook.
And let’s not forget about Instagram either. They have been releasing a ton of new video tools, including Instagram Live, Instagram Stories and the Instagram Discover Feature for video.
We can see Instagram moving in the same direction as Facebook. Making video and the idea of video search-able, tag-able, follow-able, getting notification from your favorite influencers and brands whenever they release new content.
So the why video is now apparent for us in 2017. And creating video that is searchable and relatable has never been more important than it is right now.