Enabling Viral Sharing to Increase Content Reach

Maximize your return on content investment through the use of social bookmarking widgets

If you are spending resources to create and publish content there are simple steps you can take to use the viral nature of the Internet and social media in particular to increase distribution of your content with little or no incremental effort. Does this sound too good to be true? Well it’s not and here’s how.

There is a company called AddThis, LLC that specializes in enabling publishers to make it easy for their readers to share their content with their social networks, whichever ones they use, without placing a large support burden on the publisher. Other social networks? You mean there are other social networks beyond Facebook? Yes Virginia, there is life beyond Facebook. AddThis is the market leader for social bookmarking and sharing services and aside from being among the 1.2 million sites that share content with AddThis social bookmarking widgets, I have no affiliation with AddThis.

You can add an AddThis social bookmarking widget to your website, blog (both WordPress or Blogger currently supported) or a MySpace profile in three easy steps:

  1. Select your Service. choices include website, WordPress, Blogger and MySpace
  2. Select you Button Style
  3. Click the Get Your Button button

Once you click the Get Your Button button, you will be brought to a page with customized instructions based on steps 1, 2 above. The customized instructions for installing your AddThis social bookmarking widget are simple and adequately detailed for anyone who manages or administers a website or blog to implement. For WordPress installations of AddThis, no html knowledge is required and the AddThis widget can be installed from the WordPress administration interface in literally under one minute. I reserve the right to update this post with a short 60 second video just to prove the point.

The same is true for installation of the AddThis social bookmarking widget on a Blogger blog, however, for the Blogger template, if you want to have the AddThis widget associated with each blog post so that social bookmarking widget will appear at the end of each post and be associated with the post and not only the blog level, you will have to edit the blog html template to insert the AddThis widget for blog posts. Nonetheless, the instructions are detailed and if you get lost, AddThis has a step-by-step tutorial for adding AddThis to Blogger posts to guide you through the installation.

Free Social Bookmarking Analytics for Those who Register

Though not required, to get the full benefit of the AddThis social bookmarking widget, eBiz ROI recommends to clients that they register for a Free AddThis account to obtain access to analytics for their sharing buttons, weekly analytics email reports, and other cool features.

So what are you waiting for? Why not start increasing your content reach virally today through the addition of an AddThis Social Bookmarking widget to your content, while giving content the added bonus of generating inbound links from popular social network sites, all with just a few clicks!


Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

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