Disappearing DimDim Disappointment

After gratefully using the DimDim free web conferencing service for over a year supporting eBiz ROI, Inc. and more recently integrating the DimDim web conferencing widget into the eBiz ROI Website and Blog, you can imagine the disappointment from reading today’s announcement.

Salesforce.com acquisition of DimDim and what it means to DimDim freemium users
Salesforce.com acquisition of DimDim and what it means to DimDim freemium users

I just got the following email from DimDim this afternoon:

From: Dimdim Web Conferencing [mailto:dimdim.noreply@news.dimdim.com]
Sent: Thursday, January 06, 2011 6:17 PM
To: rnoel@ebizroi.com
Subject: Dimdim acquired by salesforce.com

Dear Customer:

Dimdim has been acquired by salesforce.com. Your free Dimdim account will remain active until March 15, 2011. After that date, you will no longer be able to access your free Dimdim account.

Please see the Frequently Asked Questions (FAQ) for additional information.

We appreciate your understanding, and we thank you!

The Dimdim Team


Pursuant to the Dimdim Terms of Use (the “Agreement”) governing the use of Dimdim Inc.’s (“Dimdim”) Site and Services (as defined under the Agreement) by you (“You”), Dimdim is hereby exercising its right to terminate Your Dimdim Account and the Agreement in its entirety. Dimdim will continue to provide Services to you until March 15, 2011. Following March 15, 2011, neither You nor Dimdim shall have any further rights or obligations of any kind under the Agreement, including the right to access the Site, or receive or use any Services. Dimdim thanks you for your business, and wishes you success in the future.

Dimdim, 900 Chelmsford St. Lowell, MA 01851
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What is hard to understand is why Salesforce.com would acquire DimDim, which, by all accounts, was an up and coming web conferencing software company and real contender for market positioning, just to discontinue its service. Maybe the plans are to integrate DimDim into Salesforce.com What a shame.

eBiz ROI has used the DimDim free web conferencing service now for over a year and was always quite happy with it (for free its hard to complain), so much so that it was the subject of DimDim blog post “Free Web Conferencing Software to Drive Sales and Boost ROI” last year recommending DimDim as a great resource for SMBs (Small to Medium Businesses) focused on sales and ROI.

We were holding out to buy a paid subscription for our company, eBiz ROI, Inc. until DimDim was able to finish a feature that would have enabled integration of teleconference audio with VoIP stream for recordings and mixed audiences that included both folks on phones and ones communicating trough their computer or other VoIP device.

What is interesting about the unexpected (to us at least) announcement from DimDim is that they will not even be taking orders for paid subscriptions according to their faq. Well, maybe this is a win for Goto Meeting and WebEx, but for small to medium businesses everywhere benefiting form the DimDim free web conferencing service and have ongoing needs to support web meetings, it might be time to get your checkbook out!

After using DimDim for over a year supporting eBiz ROI, Inc. web conferencing needs and recently integrating their widget into the eBiz ROI Website and Blog, you can imagine the frustration! Don’t get me wrong, eBiz ROI is grateful to DimDim for their support and happy for the benefactors of the acquisition by Salesforce.com It’s been great knowing you DimDim, thanks for the memories!


Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

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