Wouldn’t it be great to know how much value you’re gaining from your advertising investments? Tracking Return On Ad Spend (ROAS) is one of the most important parts of managing a digital marketing campaign, especially if increasing sales with profitable growth is what you’re after.
Introducing The Digital Advertising ROAS Calculator
ROAS Calculator Inputs
By estimating inputs such as:
- Monthly Ad Budget,
- Expected CPC (Cost Per Click),
- Target Conversion Rate,
- Average Sale Value and Lead to Customer Rate,
The calculator then generate the following outputs in real time as inputs are varied:
ROAS Calculator Outputs
By providing thoughtful, education inputs, one can calculate important metrics such as:
- CPL (Cost Per Lead),
- Lead Value,
- Expected Revenue,
- Expected Profit, and ultimately,
How to use the Digital Advertising ROAS Calculator?
To estimate your ROAS using the eBiz ROI Digital Advertising Calculator, simply enter/edit the Inputs on the left side below and see realtime how the Outputs are updated based on estimates/assumptions modifications.
A huge part of the value of this ROAS calculator is that it makes it easy to perform sensitivity analysis to see how each input impacts your expected profit and return on ad spend.
Digital Advertising ROAS Calculator Inputs:
Below are the descriptions of ROAS Calculator inputs:
Monthly Ad Budget – This is how much you spend every month on digital ads. Pay close attention and careful consideration to your budget and make constant adjustments to maximize profit while maintaining success.
Expected CPC – This is how much you are willing to pay for a single click. Remember to keep in mind factors like the keywords you’ve selected, their commercial intent and the network and audience you’re pursuing.
Target Conversion Rate – This is how often a visitor becomes a lead or a customer on your website. This will depend on where in the buy cycle your visitor is, among other factors.
Average Sale – This is, on average, how valuable a single customer is to your business. Keep in mind factors such as how much a new customer is worth and what the lifetime value of a
Lead to Customer Rate – This is what percentage of your leads convert to customers . By increasing this metric, you can really bump up your ROI!
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