Category: Search

4 Advantages of Bing Search Ads

4 Reasons Why Bing Search Ads Deliver More ROI

In internet advertising, like most things in life, a great goal to aim for is to get the most “bang for your buck.” In other words, you want to maximize your ROI (return on investment) so that you are making

Posted in Bing Advertising, PPC, Search

Using Expanded Text Ads in AdWords

Expanded Text Ads vs. Standard Text Ads

Learn about expanded text ads in AdWords by watching this short explainer video from Google. In this video you will learn about a new type of text ad, the AdWords Expanded Text Ad.  It is important to note that Google

Posted in Google AdWords, Internet marketing, PPC, Search Tagged with: , , ,

How Customers Search

how customers search

How We Shop for Products and Services Has Evolved Unless you live in a cave, you’ve probably noticed that the way that people search for products and services today is vastly different than it was even just a few short

Posted in Benchmarks, Internet marketing, Mobile, Search Tagged with: , ,

The History of Search

The History of Search -Yahoo Circa 1996

The history of search is an interesting one both for marketers and Internet users in general. The need for search engines became immediately apparent as soon as the Internet became mainstream back in the mid 1990’s. At the risk of

Posted in Internet marketing, Search Tagged with: