Category: Internet marketing

Advertising by Voice Search

In an interview at SXSW interactive back in 2013 Amit Singhal, head of Google’s search rankings division, famously said that “The destiny of Google’s search engine is to become that Star Trek computer, and that’s what we’re building.” Though Star

Ad Suggestions by Google in AdWords

One of the most important tasks of running a successful search campaign in AdWords is to write effective ad copy. You want your text ads to be informative, efficient, and presentable. When a customer makes a search, your ad should

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New Features to Drive Sales and Measure Results in AdWords

  John F. Kennedy, arguably one of America’s finest Presidents, once said that “Change is the law of life. And those who look only to the past or present are certain to miss the future.” At the time, President Kennedy

Picking the Right Keywords

Last time on the blog, we walked new users through getting started and setting up their first AdWords campaign. There is a lot to be said for the importance of having a clear goal and a carefully named campaign. You

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YouTube TrueView for Reach

In days of yore, access to communication was fairly limited. If you wanted to get the news of the day, you likely read it in a paper. These printed publications would come around, at most, once or twice a day,

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Making Effective Display Ads – Google Best Practices

Different tools are required for different jobs. This is a theme we’ve focused on several times here on the blog. Though we could go on forever about the importance of monitoring and tweaking your search campaigns to get the most

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Build a Website That Delivers Results

It’s easy to spend much of your time and energy worrying about getting users to your website. But once there, do these visitors do anything useful? Are your clicks and site visits leading to conversions or other desired outcomes? Build

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What is Search Advertising?

what is search advertising

One of the most important decisions you’ll make when owning or operating a business is determining how you want to market your products and services. Marketing and advertising is an entire field in of itself. Mastering can seem daunting. That’s

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Upgrade Your Call Only Campaigns with Ad Extensions

Though digital advertising is usually centered around driving traffic to your website, there are other ways of connecting with potential customers. When people want dedicated service or a specific question answered, they pick up their phone to talk to a

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ABCs of AdWords – Learning The Language

Learning to Speak the Language of AdWords

Whether you’re new to AdWords or are considering becoming an AdWords advertiser, the ABCs of AdWords will help your put it all together. ABCs of AdWords – A Working Definition Like pretty much anything else, internet advertising has a language all its

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