Category: Internet marketing

ABCs of AdWords – Learning The Language

Learning to Speak the Language of AdWords

Whether you’re new to AdWords or are considering becoming an AdWords advertiser, the ABCs of AdWords will help your put it all together. ABCs of AdWords – A Working Definition Like pretty much anything else, internet advertising has a language all its

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What is AdWords Express?

What is AdWords Express? Learn how to use AdWords Express to Grow Sales, ROI

You may have heard of AdWords, maybe Adwords Express. And even if you know what AdWords is, you may find yourself asking, What is AdWords Express? Getting started in online advertising can seem like quite the challenge. If you’re starting

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Tell Your Story With AdWords

Tell Your Story With Google AdWords

3 Ways to Connect with Customers on Google AdWords All businesses have a story. You know it by heart because you’ve been there to help tell it every step of the way. But there’s someone even more interested in hearing

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Facebook Video Search

Learn how Facebook Video Search is going to revolutionize Social Media Marketing. This is one of the most important changes to social media in years. And it’s only just getting started! ???????? pic.twitter.com/SuF5Zflri3 — Buffer (@buffer) December 17, 2016 Why

Posted in Facebook, Internet marketing, video

Using Expanded Text Ads in AdWords

Expanded Text Ads vs. Standard Text Ads

Learn about expanded text ads in AdWords by watching this short explainer video from Google. In this video you will learn about a new type of text ad, the AdWords Expanded Text Ad.  It is important to note that Google

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What are Keyword Match Types?

What is a match type?

Keyword match types define the relationship between a search and how that search query triggers advertisements. Understanding keyword match types and how they relate to search ads is critical to realizing desired results and ROI (Return On Investment). Using Keyword Match

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What is a Landing Page?

What is a landing page and why should I care?

What is a landing page? Better yet, what makes a great landing page? I am glad you asked! But before answering those questions, it is helpful to understand why landing pages are important and the role they play in digital advertising ROI. Search

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Increase Conversions and ROI through Smart Design

CRO tips to avoid losing sight of the forest for the trees!

In marketing, like in life, it’s easy to get caught up in certain aspects and lose sight of the forest for the trees. Conversions and ROI often get lost in the race to acquire traffic to your landing pages. For

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Facebook Advertising Targeting Options

Facebook has redefined the way that advertisers can reach relevant audiences online. No other channel, online or off, even comes close to the targeting capabilities currently available within Facebook Advertising solutions. Google is the only other online advertising option that comes close in terms

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