Category: Google AdWords

Picking the Right Keywords

Last time on the blog, we walked new users through getting started and setting up their first AdWords campaign. There is a lot to be said for the importance of having a clear goal and a carefully named campaign. You

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YouTube TrueView for Reach

In days of yore, access to communication was fairly limited. If you wanted to get the news of the day, you likely read it in a paper. These printed publications would come around, at most, once or twice a day,

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Extend Your Success with Ad Extensions in AdWords

If there’s one topic we’ve covered a lot here on the blog, it’s ad extensions for AdWords. We’ve kept up to date with new extensions as they’ve become available, explained what new types are and have strived to express how

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Growing Your Business Quickly Using Machine Learning

Since the onset of industrialization in the late 18th century, automation has become an omnipresent force in business. From gigantic machines like the power loom to the tiny yet mighty processing power of the microchip. It seems that we’ve continued

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What is Search Advertising?

what is search advertising

One of the most important decisions you’ll make when owning or operating a business is determining how you want to market your products and services. Marketing and advertising is an entire field in of itself. Mastering can seem daunting. That’s

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How To Drive In Store Sales

How to Drive in Store Sales Using Google Applications to their fullest Today we’re going to describe how to turn online shoppers into in store buyers resulting in more foot traffic into retail brick and mortar stores. Let’s examine 3

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12 Steps to AdWords Success

12 Steps to AdWords Success

Google AdWords is perhaps one of, if not the most, powerful type of advertising. It provides a predictable, reproducible, scalable way to grow any business. Google is to advertising today what the phone book was a few decades ago. You

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Tour The New AdWords Experience

Featured image for the New AdWords

Change is the one constant in digital advertising and the New AdWords Experience is no exception. The following 2 minute video by Google provides an excellent overview. Let’s look at navigating the New AdWords Experience. When you first sign in

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eBiz ROI Earns Google AdWords Partner Badge

For Immediate Release 13 October 2017 eBiz ROI, Inc. is pleased to announce that it has earned its Google AdWords Partner Badge, the official seal of approval from Google. Only agencies that demonstrate a high-level of proficiency using the Google AdWords advertising

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Upgrade Your Call Only Campaigns with Ad Extensions

Though digital advertising is usually centered around driving traffic to your website, there are other ways of connecting with potential customers. When people want dedicated service or a specific question answered, they pick up their phone to talk to a

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