Category: Google AdWords

A New Keyword Match Type – Phrase Match Modifier

When it comes to online marketing, your ultimate goal is to attract new customers. In order to do this, you create ads, design a website, and more all to cater to their needs. The first step in generating leads for

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YouTube User Patterns Encourage New Ad Experiences

Reaching Smart TVs New Google Ads Feature

YouTube, the world’s largest video sharing website, has dramatically changed the way users interact with content. Never before has so much video content been so readily available to so many individuals at once. It is nothing short of a video

Use Video Every Step of the Way

An old adage holds that a picture is worth a thousand words. If this is the case, then it could further be reasoned that a video, moving pictures, are worth even more. Videos and video ads capture and hold web

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Promoting Ad Strength in Google Ads

Whether we realize it or not, we’re all consumers. Further, we all use the internet to help us achieve our ends in our everyday lives. Due to constant progress and the advances of technology, we’re constantly expecting more and becoming

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Reaching Smart TVs with New Google Ads Feature

Reaching Smart TVs New Google Ads Feature

In this day and age, dominated by mobile devices, stationary televisions are nonetheless making a major comeback. How, you may be wondering? So called “smart tv’s”, sets capable of connecting to the internet, offer users seemingly the best of both

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New Features in Google Ads Expand Opportunities

The transformation buzzing through pay-per-click advertising is nearing its completion. Google AdWords is now Google Ads. Though the name change and new look to Google’s PPC service are eye catching on their own, the real news for advertisers is the

Introducting Responsive Ads for Display

One of a marketer’s most important skills is being able to read and cater to an audience. If you’ve ever had the unfortunate experience of equating Star Wars and Star Trek to fans of the two, you know exactly what

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Advertising by Voice Search

In an interview at SXSW interactive back in 2013 Amit Singhal, head of Google’s search rankings division, famously said that “The destiny of Google’s search engine is to become that Star Trek computer, and that’s what we’re building.” Though Star

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How to Use Smart Bidding in AdWords

In an age of smartphones, voice activated home entertainment systems, and two day shipping, instant gratification dominates. To an ever increasing degree, we rely on computerized technology to help us better organize and run our busy lives. Indeed, digital marketing

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Ad Suggestions by Google in AdWords

One of the most important tasks of running a successful search campaign in AdWords is to write effective ad copy. You want your text ads to be informative, efficient, and presentable. When a customer makes a search, your ad should

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