Category: Benchmarks

How Customers Search

how customers search

How We Shop for Products and Services Has Evolved Unless you live in a cave, you’ve probably noticed that the way that people search for products and services today is vastly different than it was even just a few short

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Social Media Benchmarks on Interactions vs Posts by Industry

Social Media Benchmarks by Industry

Social media benchmarks are so important to help marketers understand “directionally” how our  efforts compare to others in our industry who are using social media to build awareness while driving sales. Maybe some of you subscribe to the MarketingSherpa Chart

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Facebook page benchmarks

Facebook page benchmarks

How Does Your Facebook Page Stack Up? How does your Facebook business page stack up relative to other Facebook pages of similar size? Is your page performing above or below average? To answer these questions, it’s necessary to review some

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B2B Sales Benchmarks

Best and Worst Performing Channels for B2B Sales

Have you ever wondered which channels are the best and worst from a Business to Business (B2B) sales perspective?  Wouldn’t B2B Sales Benchmarks by channel helpful? If we take the time to track sales and can attribute each to a

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