Reaching Smart TVs with New Google Ads Feature

Reaching Smart TVs New Google Ads Feature

In this day and age, dominated by mobile devices, stationary televisions are nonetheless making a major comeback. How, you may be wondering? So called “smart tv’s”, sets capable of connecting to the internet, offer users seemingly the best of both

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New Features in Google Ads Expand Opportunities

The transformation buzzing through pay-per-click advertising is nearing its completion. Google AdWords is now Google Ads. Though the name change and new look to Google’s PPC service are eye catching on their own, the real news for advertisers is the

Google Helps Veterans Find Jobs

We definitely live in a divided age. More than ever, we stand on opposing sides of a great political and social chasm. We argue on social media, disagree at the dinner table, and are driven mad by all the discord

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Introducting Responsive Ads for Display

One of a marketer’s most important skills is being able to read and cater to an audience. If you’ve ever had the unfortunate experience of equating Star Wars and Star Trek to fans of the two, you know exactly what

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Parallel Tracking for Google Ads

We talk a lot here on the blog about finding the perfect way to bait your hook or potential customers. Well written ad copy, smart bidding, and following Google’s best practices can all be helpful in this regard. But there’s

Advertising by Voice Search

In an interview at SXSW interactive back in 2013 Amit Singhal, head of Google’s search rankings division, famously said that “The destiny of Google’s search engine is to become that Star Trek computer, and that’s what we’re building.” Though Star

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How to Use Smart Bidding in AdWords

In an age of smartphones, voice activated home entertainment systems, and two day shipping, instant gratification dominates. To an ever increasing degree, we rely on computerized technology to help us better organize and run our busy lives. Indeed, digital marketing

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What is Google Analytics?

Knowledge, as the old adage goes, is power. There is no wiggle room in that statement, no doubt about what exactly constitutes the value of information when you possess it. Knowledge, and the ability to effectively use it, are key

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Ad Suggestions by Google in AdWords

One of the most important tasks of running a successful search campaign in AdWords is to write effective ad copy. You want your text ads to be informative, efficient, and presentable. When a customer makes a search, your ad should

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Google Ads

In a business like online marketing, keeping up with the curve is crucial to finding success. On the blog, we do our utmost to keep our readers updated on news surrounding pay per click advertising especially. And today, the biggest

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