Google Ads

In a business like online marketing, keeping up with the curve is crucial to finding success. On the blog, we do our utmost to keep our readers updated on news surrounding pay per click advertising especially. And today, the biggest

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New Features to Drive Sales and Measure Results in AdWords

  John F. Kennedy, arguably one of America’s finest Presidents, once said that “Change is the law of life. And those who look only to the past or present are certain to miss the future.” At the time, President Kennedy

Picking the Right Keywords

Last time on the blog, we walked new users through getting started and setting up their first AdWords campaign. There is a lot to be said for the importance of having a clear goal and a carefully named campaign. You

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YouTube TrueView for Reach

In days of yore, access to communication was fairly limited. If you wanted to get the news of the day, you likely read it in a paper. These printed publications would come around, at most, once or twice a day,

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Extend Your Success with Ad Extensions in AdWords

If there’s one topic we’ve covered a lot here on the blog, it’s ad extensions for AdWords. We’ve kept up to date with new extensions as they’ve become available, explained what new types are and have strived to express how

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Making Effective Display Ads – Google Best Practices

Different tools are required for different jobs. This is a theme we’ve focused on several times here on the blog. Though we could go on forever about the importance of monitoring and tweaking your search campaigns to get the most

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Build a Website That Delivers Results

It’s easy to spend much of your time and energy worrying about getting users to your website. But once there, do these visitors do anything useful? Are your clicks and site visits leading to conversions or other desired outcomes? Build

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Growing Your Business Quickly Using Machine Learning

Since the onset of industrialization in the late 18th century, automation has become an omnipresent force in business. From gigantic machines like the power loom to the tiny yet mighty processing power of the microchip. It seems that we’ve continued

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What is Search Advertising?

what is search advertising

One of the most important decisions you’ll make when owning or operating a business is determining how you want to market your products and services. Marketing and advertising is an entire field in of itself. Mastering can seem daunting. That’s

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How To Drive In Store Sales

How to Drive in Store Sales Using Google Applications to their fullest Today we’re going to describe how to turn online shoppers into in store buyers resulting in more foot traffic into retail brick and mortar stores. Let’s examine 3

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