Author: Rick Noel
Ricky Noel is a Google AdWords Certified AdWords Professional, a proud employee of eBiz, ROI. as well as a full-time student at SUNY Geneseo, where he studies English, Education, and Theater. Ricky got into the internet marketing industry when his father, Rick, introduced him to Google AdWords and showed him the possibilities online advertising represented for business owners and web-users alike. Ricky began working with eBiz in the summer of 2016, between senior year of highschool and shipping off to college. Since then, he has worked remotely from school thanks to the wonders of Google Hangouts and high speed internet connectivity. His passions include reading, writing creatively and analytically, and performing in plays and musicals. He is also an experienced Dungeons and Dragons aficionado, holds Abraham Lincoln and George R.R. Martin among his personal heroes, and is really excited to help businesses grow and spread their message online.

New Features in Google Ads Expand Opportunities

The transformation buzzing through pay-per-click advertising is nearing its completion. Google AdWords is now Google Ads. Though the name change and new look to Google’s PPC service are eye catching on their own, the real news for advertisers is the

Google Helps Veterans Find Jobs

We definitely live in a divided age. More than ever, we stand on opposing sides of a great political and social chasm. We argue on social media, disagree at the dinner table, and are driven mad by all the discord

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Introducting Responsive Ads for Display

One of a marketer’s most important skills is being able to read and cater to an audience. If you’ve ever had the unfortunate experience of equating Star Wars and Star Trek to fans of the two, you know exactly what

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Parallel Tracking for Google Ads

We talk a lot here on the blog about finding the perfect way to bait your hook or potential customers. Well written ad copy, smart bidding, and following Google’s best practices can all be helpful in this regard. But there’s

Advertising by Voice Search

In an interview at SXSW interactive back in 2013 Amit Singhal, head of Google’s search rankings division, famously said that “The destiny of Google’s search engine is to become that Star Trek computer, and that’s what we’re building.” Though Star

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How to Use Smart Bidding in AdWords

In an age of smartphones, voice activated home entertainment systems, and two day shipping, instant gratification dominates. To an ever increasing degree, we rely on computerized technology to help us better organize and run our busy lives. Indeed, digital marketing

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What is Google Analytics?

Knowledge, as the old adage goes, is power. There is no wiggle room in that statement, no doubt about what exactly constitutes the value of information when you possess it. Knowledge, and the ability to effectively use it, are key

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Ad Suggestions by Google in AdWords

One of the most important tasks of running a successful search campaign in AdWords is to write effective ad copy. You want your text ads to be informative, efficient, and presentable. When a customer makes a search, your ad should

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Google Ads

In a business like online marketing, keeping up with the curve is crucial to finding success. On the blog, we do our utmost to keep our readers updated on news surrounding pay per click advertising especially. And today, the biggest

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New Features to Drive Sales and Measure Results in AdWords

  John F. Kennedy, arguably one of America’s finest Presidents, once said that “Change is the law of life. And those who look only to the past or present are certain to miss the future.” At the time, President Kennedy

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