Author: Rick Noel
Ricky Noel is a Google AdWords Certified AdWords Professional, a proud employee of eBiz, ROI. as well as a full-time student at SUNY Geneseo, where he studies English, Education, and Theater. Ricky got into the internet marketing industry when his father, Rick, introduced him to Google AdWords and showed him the possibilities online advertising represented for business owners and web-users alike. Ricky began working with eBiz in the summer of 2016, between senior year of highschool and shipping off to college. Since then, he has worked remotely from school thanks to the wonders of Google Hangouts and high speed internet connectivity. His passions include reading, writing creatively and analytically, and performing in plays and musicals. He is also an experienced Dungeons and Dragons aficionado, holds Abraham Lincoln and George R.R. Martin among his personal heroes, and is really excited to help businesses grow and spread their message online.

Google Ads

In a business like online marketing, keeping up with the curve is crucial to finding success. On the blog, we do our utmost to keep our readers updated on news surrounding pay per click advertising especially. And today, the biggest

Tagged with: , , ,

New Features to Drive Sales and Measure Results in AdWords

  John F. Kennedy, arguably one of America’s finest Presidents, once said that “Change is the law of life. And those who look only to the past or present are certain to miss the future.” At the time, President Kennedy

Picking the Right Keywords

Last time on the blog, we walked new users through getting started and setting up their first AdWords campaign. There is a lot to be said for the importance of having a clear goal and a carefully named campaign. You

Tagged with: , , ,

YouTube TrueView for Reach

In days of yore, access to communication was fairly limited. If you wanted to get the news of the day, you likely read it in a paper. These printed publications would come around, at most, once or twice a day,

Tagged with: , ,

Extend Your Success with Ad Extensions in AdWords

If there’s one topic we’ve covered a lot here on the blog, it’s ad extensions for AdWords. We’ve kept up to date with new extensions as they’ve become available, explained what new types are and have strived to express how

Tagged with: , , , , ,

Making Effective Display Ads – Google Best Practices

Different tools are required for different jobs. This is a theme we’ve focused on several times here on the blog. Though we could go on forever about the importance of monitoring and tweaking your search campaigns to get the most

Tagged with: , , ,

Build a Website That Delivers Results

It’s easy to spend much of your time and energy worrying about getting users to your website. But once there, do these visitors do anything useful? Are your clicks and site visits leading to conversions or other desired outcomes? Build

Tagged with: ,

Growing Your Business Quickly Using Machine Learning

Since the onset of industrialization in the late 18th century, automation has become an omnipresent force in business. From gigantic machines like the power loom to the tiny yet mighty processing power of the microchip. It seems that we’ve continued

Tagged with: , , , , , ,

What is Search Advertising?

what is search advertising

One of the most important decisions you’ll make when owning or operating a business is determining how you want to market your products and services. Marketing and advertising is an entire field in of itself. Mastering can seem daunting. That’s

Tagged with: ,

Optimize AdWords Search Ads – Hammer the Competition

As in many other fields, search advertising requires more than just the initial legwork to get started. Once you’ve got your campaigns up and running, your message spreading far and wide, what’s next? How do you optimize AdWords search ads

Tagged with: , , ,
Top