Author: Rick Noel
Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

Keyword match types define the relationship between a search and how that search query triggers advertisements. Understanding keyword match types and how they relate to search ads is critical to realizing desired results and ROI (Return On Investment). Using Keyword Match …

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What is a landing page? Better yet, what makes a great landing page? I am glad you asked! But before answering those questions, it is helpful to understand why landing pages are important and the role they play in digital advertising ROI. Search …

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Introducing Facebook slideshow Ads, a new and creative way to create engaging lightweight videos that tell your brand story. Facebook Slideshow Ads Introduction Video Facebook Slideshow Ads allow you to tap into the power video and mobile without the time …

Facebook Slideshow Ads Power Discovery Read More »

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In marketing, like in life, it’s easy to get caught up in certain aspects and lose sight of the forest for the trees. Conversions and ROI often get lost in the race to acquire traffic to your landing pages. For …

Increase Conversions and ROI through Smart Design Read More »

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How to use bid adjustments in AdWords to reach the right prospects, at the right time while on their favorite device! Many advertisers understand that Google AdWords is a real time auction system.  What many don’t know is that there …

Using AdWords Bid Adjustments Read More »

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Facebook has redefined the way that advertisers can reach relevant audiences online. No other channel, online or off, even comes close to the targeting capabilities currently available within Facebook Advertising solutions. Google is the only other online advertising option that comes close in terms …

Facebook Advertising Targeting Options Read More »

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You Should Never Buy Facebook Likes – Here’s the Data to Prove It You should never buy facebook likes. I mean it. That nagging voice that just raised a red flag while you were flogging your SPAM should be warning …

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Happy Halloween! How can Halloween not be everyone’s favorite holiday? The mystery and intrigue. The suspense. Most of all, the candy! Even for the years trick or treating with braces, eliminating all the good stuff with caramel and taffy, Halloween …

Email Marketing Trick or Treats Read More »

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Live, in-person trade shows and events continue to be a primary source of leads for B2B marketers. If you have exhibited at any industry trade shows recently, you know this age tested technique for lead generations is alive and well, delivering …

How to Use Social Media to Increase Event ROI Read More »

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Millennials are painting their stories and establishing their identities with photos and videos on Pinterest, Instagram and Snapchat. This social trend continues to accelerate, especially for millennials. Age Distribution At The Top Social Networks % Of Users In Each Age Group – …

Painting Millennial Stories on Pinterest, Instagram and Snapchat Read More »

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