Author: Rick Noel

Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

World’s 10 Largest Economies

Check out this creative data visualization packaged as 10 second video clip, depicting a time lapse view of the world’s 10 largest economies over 60 years, from 1970 through 2030 (projected). Based on the projections used to create this video

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12 Steps to AdWords Success

12 Steps to AdWords Success

Google AdWords is perhaps one of, if not the most, powerful type of advertising. It provides a predictable, reproducible, scalable way to grow any business. Google is to advertising today what the phone book was a few decades ago. You

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Tour The New AdWords Experience

Featured image for the New AdWords

Change is the one constant in digital advertising and the New AdWords Experience is no exception. The following 2 minute video by Google provides an excellent overview. Let’s look at navigating the New AdWords Experience. When you first sign in

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Google Shopping Holiday Season Preparations

Learn how to prepare and manage your campaigns to make the most of  Google Shopping during the retail holiday shopping season. To jumpstart your efforts, check out this video by the Google Shopping Team on top holiday trends informing you

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Advertiser Success Stories – Building Businesses Using AdWords

All businesses know that advertising is essential for anyone looking to grow their business. Reaching potential customers with the right message at the right time is what Google AdWords is all about. But don’t just take our word for it!

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Google AdWords Fundamentals Exam Prep

Google AdWords Fundamentals Exam Prep video

In this video, the presenter Benjamin Mangold, Co-founder, Loves Data, covers topics needed to know in order to pass the Google AdWords Fundamentals Exam. Topics covered in this video include: Basic and intermediate aspects of online advertising and AdWords, The

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4 Advantages of Bing Search Ads

4 Reasons Why Bing Search Ads Deliver More ROI

In internet advertising, like most things in life, a great goal to aim for is to get the most “bang for your buck.” In other words, you want to maximize your ROI (return on investment) so that you are making

Facebook Video Search

Learn how Facebook Video Search is going to revolutionize Social Media Marketing. This is one of the most important changes to social media in years. And it’s only just getting started! ???????? pic.twitter.com/SuF5Zflri3 — Buffer (@buffer) December 17, 2016 Why

Using Expanded Text Ads in AdWords

Expanded Text Ads vs. Standard Text Ads

Learn about expanded text ads in AdWords by watching this short explainer video from Google. In this video you will learn about a new type of text ad, the AdWords Expanded Text Ad.  It is important to note that Google

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What are Keyword Match Types?

What is a match type?

Keyword match types define the relationship between a search and how that search query triggers advertisements. Understanding keyword match types and how they relate to search ads is critical to realizing desired results and ROI (Return On Investment). Using Keyword Match

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