Google AdWords is perhaps one of, if not the most, powerful type of advertising. It provides a predictable, reproducible, scalable way to grow any business. Google is to advertising today what the phone book was a few decades ago. You have to be visible in it or perish.
From Setting Budgets to Landing Pages that Sell
Using AdWords in a methodical, disciplined manner is the difference between building profits or generating losses. To help focus on ROI (Return On Investment), here are 12 steps to AdWords success.