Video: Five Advanced On-Page SEO Tactics
On-page SEO (Search Engine Optimization) is great because it is directly under our control as SEOs as opposed to off-page SEO factors which are outside of our direct control. Recent changes in search engine algorithms, and Google in particular, have created some on page SEO opportunities. SEOmoz is a great source of this information as they use a data-driven approach to evaluate the factors that matter most.
The video contained in this blog post is from a recent whiteboard Friday hosted by Rand Fishkin of SEOMoz.org, a well-respected thought leader in the SEO industry.
In the video, Rand covers five specific tactics that SEO’s can use for optimizing a webpage. An attractive aspect of on page optimization is that it is something that is directly within the control of the webmaster or the person(s) managing the website as opposed off-page optimization, which can be much more outside the control of the webmaster.
In the video,Rand covers each of the five on-page SEO in some detail citing some real world examples. The video length is a total of 12 min. and contains a lot of useful information that can benefit your on page optimization strategy.
The five on-page SEO tactics covered in the video include:
- Semantically connected words and phrases
- Block level optimization (optimization of certain regions within a webpage)
- Internal and external linking strategies
- Happiness of web visitors (in Google’s estimation)
- Content uniqueness and formatting
Provided is a link to the video transcript for the Advanced On-Page Optimization – Whiteboard Friday. If you follow this link, you’ll also benefit from the dialogue of over 80 comments following the transcript. The one question in the comments that remains unanswered is whether or not outbound links should be no followed (i.e. rel =”nofollow”) or not without negating any positive treatment from the search engines for outbound links.
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Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.
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