Inspirational story of self-professed computer novice and social media detractor who transformed into self-taught social media expert and evangelist in less that 12 months leveraging Facebook, Twitter, YouTube and LinkedIn to successfully promote her business nationally. Facebook, Twitter and YouTube, …

Facebook, Twitter and YouTube, Oh My Read more »

Tagged with: , , , , ,

Declaring social media success requires that social media strategy and tactics be driven by business objectives and evaluated by relevant ROI metrics. There is a lot of discussion about Driving to Social Media Success and how companies are going to …

Driving to Social Media Success, Are We There Yet? Read more »

Tagged with: , , ,

In a recent study on business use of social media, 86% of those surveyed had a Facebook fan page, 10% plan on getting in the next 12 months, 3% plan on getting past one year out, leaving only 1% not …

Social Media is Top of Mind for Many Web Businesses Read more »

Tagged with: , , , ,