Picking the Right Keywords
Last time on the blog, we walked new users through getting started and setting up their first AdWords campaign. There is a lot to be said for the importance of having a clear goal and a carefully named campaign. You …
Last time on the blog, we walked new users through getting started and setting up their first AdWords campaign. There is a lot to be said for the importance of having a clear goal and a carefully named campaign. You …
If there’s one topic we’ve covered a lot here on the blog, it’s ad extensions for AdWords. We’ve kept up to date with new extensions as they’ve become available, explained what new types are and have strived to express how …
Extend Your Success with Ad Extensions in AdWords Read more »
Different tools are required for different jobs. This is a theme we’ve focused on several times here on the blog. Though we could go on forever about the importance of monitoring and tweaking your search campaigns to get the most …
Making Effective Display Ads – Google Best Practices Read more »
As in many other fields, search advertising requires more than just the initial legwork to get started. Once you’ve got your campaigns up and running, your message spreading far and wide, what’s next? How do you optimize AdWords search ads …
Optimize AdWords Search Ads – Hammer the Competition Read more »
Call only campaigns allow advertisers to pay for performance, specifically only when their ad results in a phone call. For a good salesperson, a phone call is all you need to seal the deal. Does your current advertising support that? …
Paid Search for ROI What is PPC (Pay Per Click)? If you know the answer and have been using PPC/Paid Search to grow your business, then this post may be too introductory for your needs. Otherwise, read on and let …