Affiliate Marketing

Affiliate Marketing Services

Affiliate marketing is a performance based marketing arrangement between an affiliate marketer and an online merchant.

In this arrangement, the affiliate marketer uses a range of tools and techniques to condition (pre-sell) an online audience while driving qualified traffic to the merchant’s website. In exchange for this service, the affiliate marketer is paid a commission for each lead or sale that they generate.

Buying display advertising on a CPA (Cost Per Acquisition) basis is an example of Affiliate Marketing. Affiliate marketing can be a great way to generate profitable Internet sales because of its ability to fix your cost per acquisition.

The key tasks associated with launching an affiliate marketing program include:

  1. Establishing agreements with affiliate marketers which define:
    • How conversions are measured
    • What tools can be used to generate traffic, (e.g. email marketing, social media, paid placement),
    • Payout frequency and thresholds
  2. Tracking sales by affiliate and managing payments.

While this process can be daunting for a small to medium business, there are affiliate networks that provide the back office support necessary to launch and initiate Affiliate Marketing programs. eBiz ROI has the experience necessary to launch your affiliate marketing program.

Contact us to learn more about how your business can increase your ROI through the use of Affiliate Marketing.

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