Conversion Measurement

Conversion Measurement Service

Website conversion measurement and analysis is the first step in the Conversion Optimization process. The goal is to establish a conversion baseline from which to optimize against.

eBiz ROI uses Google Analytics to measure website traffic evaluating how users navigate your site and convert. The key to establishing the baseline is to identify conversion and traffic flow problem areas which can driving conversion optimization experiments and testing.

Choose a web page and a conversion to test. Examples of candidate test conversions include a confirmed sale, a qualified lead form submitted or simply a hyperlink clicked.