Online Marketing Lunch and Learn

If you have 30 minutes and a thirst to learn more about online marketing and how it can benefit your business, then this post is absolutely for you!

Lunch and Learn Background/Context

The following short educational videos produced by Google and shared here cover online marketing at a very high level to provide business owners with some new perspective.

As many of us already know, the Internet has become the card catalog of our lives. What’s the weather going to be today? In an hour? Where is the nearest pizza place to get a slice? How about driving directions to get there? How are it’s online reviews?

The Internet has become woven into every fabric of our lives, educating with just enough, just in time, on-demand information. With mobile, many now have the Internet to go.

For business, the Internet has become a channel to connect with customers searching for their products/services all with laser precision.

When treated strategically, online marketing can provide additional customers at a reduced cost relative to other off-line channels.

Online Marketing Lunch and Learn Agenda

Why Does Being Online Matter?
5 Smart Ways to Promote Your Business Online
Devising Your Online Marketing Plan
Google Analytics: The What, The Why, The How
Remarketing with Google Analytics Overview
Local – The What, The Why, The How

Why Does Being Online Matter?

Learn how the Internet can help you connect with potential customers and how e-commerce sites and social networks can help you establish your business on the web.

New Advertiser? Learn how to get started: http://goo.gl/w7qBg5

Pro Tip: Subscribe to AdWords Help on YouTube http://www.youtube.com/adwordshelp

Contact us for additional information on how to get online.

5 Smart Ways to Promote Your Business Online

Organic search, paid search ads, social and email marketing will get your business noticed online. Learn five ways to grow your business online.

Pro Tip: Learn more about setting up a Google AdWords account herehttp://goo.gl/xjIDp.

Return to the Online Marketing Lunch and Learn Agenda

Contact us for additional information on how to promote your business online.

Devising Your Online Marketing Plan

In this video we’ll review how to write marketing goals, write a plan of action, and define a marketing budget.

Pro Tip: Read how to improve your marketing ROI (Return On Investment) at: http://goo.gl/6VbzM.

Return to the Online Marketing Lunch and Learn Agenda

Contact us for more information or to get started on devising your online marketing plan.

Google Analytics: The What, The Why, The How

Learn how Google Analytics can help you understand how your customers find, use, and interact with your website. Find out what Google Analytics is and how it can help you be successful online.

Pro Tip: Learn more about Google Analytics at http://goo.gl/OCCya.

Return to the Online Marketing Lunch and Learn Agenda

Contact us for additional information or to get started with Google Analytics.

Remarketing with Google Analytics Overview

Remarketing with Google Analytics lets you use Google Analytics to re-engage with site visitors who show an interest in your products and services. Build lists of visitors using GA dimensions and metrics (location, visit duration, etc) — for example, visitors who spend time viewing specific pages or who put items in their shopping cart. Then run remarketing ads on the Google Display Network that your visitors will see as they browse the web. This feature helps advertisers to create the most relevant ads and reach the right users.

Return to the Online Marketing Lunch and Learn Agenda

Contact us for additional information or to get started with remarketing with Google Analytics.