Mobile Marketing Statistics

That Highlight the Evolving Mobile Marketing Landscape

mobile marketing

The Mobile Marketing Opportunity

Mobile Marketing in 2014 is going to drive digital marketing initiatives for businesses of all sizes. This should not be a surprise given the amount of time that consumers spend browsing the web, visiting social media sites and interacting with businesses and brands through mobile apps on their smartphones and tablets.

The Mobile Marketing Statistics Infographic by webdamsolutions.com below highlights 25 surprising facts from 2013 that will drive the future of mobile marketing into 2014 and beyond.

mobile marketing statistics Infographic

Mobile Marketing Statistics Infographic by webdamsolutions.com.

What’s Changing in Mobile?

Here are some mobile marketing statistics and facts that demonstrate what’s changing in mobile:

  • There were 1.4 billion smartphones in 2013. That equates to 1 in 7 people worldwide
  • 57% of smartphone users won’t recommend a businesses with a poor mobile site
  • The average American spends 2 hours per day on a mobile device which totals more than 57,000 hours in a lifetime
  • 1 in 4 searches are conducted on a mobile device
  • By 2015, mobile marketing in the U.S. is expected to generate $400 Billion compared to $139 Billion in 2012

Most would agree that these are some pretty compelling data points demonstrating the magnitude and velocity of change in mobile marketing.

Mobile Market Share

The following mobile marketing statistics include market share in the smartphone (software OS, handsets) and tablet markets:

  • Software – Android is the most popular smartphone operating system with 52% market share, followed by Apple iOS at 40% leaving the remaining 8% split between Blackberry, Windows and others.
  • SmartPhones – The most popular smartphone handset makers are Apple with 41% share, Samsung with 25%  and a variety of other manufactures making up the remaining 34% share.
  • Tablets – Apple iPad,currently dominates the tablet category it created with 88% followed by Samsung Galaxy at a distant 2nd with 9% share and the Amazon Kindle Fire rounding out the top 3 with a paltry 3% of the market.

We can see from these statistics that the smartphone operating systems, smartphone handsets and tablet markets are dominated by a few big companies with rest of world markets fighting for the remain 34% or less.

Types of Mobile Marketing

The following mobile marketing statistics focus on penetration and efficacy of traditional and more contemporary mobile marketing tactics:

  • App based with 45% of U.S. mobile marketing campaigns employ app downloads
  • Mobile Search Ads with 59% of people find mobile search ads useful
  • Mobile Image (Display) Ads where consumers look at native ads 25% more than banner ads
  • SMS (Short Message Service) where SMS coupons are distributed and redeemed 8 time more than email offers
  • QR Codes where 40% of shoppers purchased an item after scanning a QR Code
  • Local Local ads will account for 58% of national mobile ad spending by 2016

Though many digital marketers often look at SMS and QR Codes as old school, these mobile marketing tactics can lead to a high percentage of desirable outcomes for applications such as coupon distribution and redemption and driving purchase behavior.

Mobile advertising is poised for growth. In fact, by some estimates, Mobile ad revenue is expected to exceed $24B by 2016, more than doubling in the next few years.

With this explosive growth in smartphone adoption and usage, maybe its time for marketers to rethink their integrated marketing strategy and the role that mobile marketing should play in capturing the attention of their target markets with evolving media consumption patterns.

How Apps Will Change Mobile Marketing & Where to Focus Investments

Here are some mobile app statistics that can help prioritize mobile marketing investments in a way to be positioned for ROI:

  • There are currently more than 220 million monthly active mobile app users in the U.S.
  • 85% of smartphone users prefer native mobile apps to mobile websites
  • Roughly 70% of apps are more commonly built for iOS than Android
  • On average, iOS Apps generate 4x the revenue as Android Apps

Top Smartphone Apps

Now let’s look at the top 5 Smartphone Apps

  1. Facebook (74%)
  2. Google Play (53%)
  3. Google Search (53%)
  4. YouTube (49%)
  5. Pandora Radio (49%)

Though Facebook currently leads the top 5 smartphone apps  by a fairly broad margin, Google owns positions 2-4. Google Maps is another very popular smartphone app used to discover local businesses as the need arises which is often when users are on the go. This makes Google+ Local pages very important to businesses with a local serving area.

Mobile Audiences

One audience is marketing and creative teams who use mobile devices to access more files than ever before. Some question whether or not we are becoming addicted to social media on mobile devices. That question can often be answered by looking at the people around us, on any given day, in nearly any social context.

Here are some mobile marketing statistics that emphasize how prevalent social on mobile has become.

  • 2/3 of Smartphone and table users access their social networks from these mobile devices
  • LinkedIn users are more than 2.5x as active on mobile devices as they are on desktop computers
  • Facebook controlled an estimated 15.8% of the mobile advertising marketing in 2013
  • Analysts expect more than 60% of Twitters ad revenue will come from mobile advertising by 2015

 

Conclusion

The widely accepted mobile marketing statistics are sobering. The only question is which side of the mobile marketing opportunity will your business be on? The side that effectively integrates mobile marketing into an integrated marketing strategy to drive sales and ROI? Or the side that gets left behind?

Don’t be left on the sidelines while mobile marketing is used by your competition to reach your customers, whenever and wherever they are, with laser precision and efficiency.

Below are the sources cited in the Internet Marketing Statistics Infographic to provide additional background and context to our readers.

Mobile Marketing Statistics Infographic Sources:

  1. http://blog.flurry.com/?Tag=Mobile+App
  2. http://blog.flurry.com/?Tag=App%20Usage
  3. http://www.gartner.com/newsroom/id/2306215
  4. http://www.kpcb.com/insights/2013-internet-trends
  5. http://localytics.com/blog/2013/mobile-statistics/
  6. http://techcrunch.com/2013/10/23/linkedin-mobile/
  7. http://blogs.wsj.com/digits/2013/03/11/the-surprising-numbers-behind-apps/
  8. http://www.wordstream.com/blog/ws/2013/11/05/twitter-versus-facebook-ad-performance
  9. http://marketingland.com/twitter-60-percent-of-users-access-via-mobile-13626
  10. http://www.supermonitoring.com/blog/2013/09/23/state-of-mobile-2013-infographic/
  11. http://www.google.com/think/research-studies/creating-moments-that-matter.html
  12. http://www.emarketer.com/Article/Twitter-Forecast-Up-After-Strong-Mobile-Showing/1009763
  13. http://www.huffingtonpost.com/2013/11/21/us-life-expectancy-oecd_n_4317367.html
  14. http://madmobilenews.com/qr-code-scans-spark-in-store-purchases-2446/
  15. http://www.slideshare.net/Thierry-Pires/mobile-future-in-focus-report-2013-via-comscore
  16. http://www.marketingprofs.com/articles/2013/12167/six-trends-for-2014-in-mobile-marketing-and-advertising
  17. http://socialmediatoday.com/jose-antonio-sanchez/1468486/infographic-mobile-marketing-2013-stats-and-figures
  18. https://blog.compete.com/2013/05/23/reaching-consumers-through-mobile-marketing-tweets-from-mmaf2013/
  19. http://thenextweb.com/mobile/2013/11/01/sms-making-comeback-conduit-connecting-mobile-consumers-technically-never-left/
  20. http://www.inmobi.com/blog/2013/02/27/InMobi-Releases-Second-Wave-of-Mobile-Media-Consumption-Survey-Global-Resul
  21. http://www.comscore.com/Insights/Press_Releases/2013/11/comScore_Reports_September_2013_U.S._Smartphone_Subscriber_Market_Share
  22. http://www.biakelsey.com/Company/Press-Releases/130122-New-BIA-Kelsey-Report-Emphasizes-Localization-Opportunity-for-National-Mobile-Ad-Campaigns.asp
  23. http://offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf

 

About

Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

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