Internet Trends 2014

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Video of Mary Meeker’s Delivery of the Internet Trends 2014 at the Code Conference

KPCB Internet Trends 2014 Presentation

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers

Internet Trends 2014 – Key Takeaways

• Growth in Internet users is slowing down with growth  to a rate below 10% Y/Y

• Mobile usage growth is very strong with still a lot of upside with global smartphone penetration of just 30% of the current 5.2B mobile phone user base.

• Tablet units are growing faster than PCs ever did with 52% Y/Y

• There is a lot of room for growth in the tablet market with current population penetration of only 6% as compared to 22% penetration of smartphones
• Mobile usage continues to grow rapidly with 25% of total global web usage in May 2014 vs. 14% on May 2013
• Global smartphone operating systems ‘made in the USA‘ have grown from just 5% to 97% in the last 8 years, with Apple iOS and Google Android leading the charge.
• Mobile advertising monetization is especially compelling
• Global Internet advertising remains strong with 16% growth Y/Y including  mobile growth of 47% Y/Y, now comprising 11% of the global internet advertising spend.
• Large ARPU (Average Revenue Per User) upside for Facebook and Twitter. In comparison to Google APRU, Facebook is 1/6 and  Twitter is 1/12.
• Remain optimistic about mobile ad spend growth, which is under indexed. Consumer spend 20% of the time on mobile, yet receives only 4% of ad spending. Print remains largely over-indexed with 5% of time spent while garner 19% of the ad spend (USA 2013).
• Internet and mobile advertising in USA estimated at $30B growth opportunity

• Mobile app revenue still trumps mobile ad revenue, with 68% of the combined advertising revenue of $38B in 2013.
• Cyber Threats Intensifying according to Kevin Mandia of Mandiant/FireEye with 300 active threat groups identified, a 4x increase since 2011.
• Vulnerable systems placed on the Internet compromised in < 15 minutes
• 95% of  networks compromised in some way
• As mobile platforms grow, directed attacks will rise.
• Mobile traffic as a % of Internet traffic is growing at more than 1.5x per year and is likely to maintain this trajectory or accelerate.

The So What for Digital Marketers

While the Internet Trends 2014 presentation and coverage is geared towards investors, there is a wealth of value for Digital Marketers to better understand where the opportunities are.

As can be seen in the graphic above, mobile usage growth is very strong while the discrepancy between mobile ad spend and time spent by channel spells opportunities for digital marketers to reach their increasingly mobile audiences.

Google, Facebook and Twitter all represent great channels for business to promote their products and services. Google ARPU is high because it works for users and advertisers. Look for advertising growth/opportunities from Facebook and Twitter.

The fact that Mobile app revenue still trumps mobile ad revenue (68/32) means that mobiles apps are effective channels since more funds are allocated there.

Popular apps like Facebook, Pandora and the Weather Channel offer great mobile advertising opportunities.

Since mobile traffic as a % of Internet traffic is growing at more than 1.5x per year, it has never been more important to have a responsive website that loads quickly displays user friendly on mobile devices.

Internet Trends Coverage:

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