How to Leverage Social Media for Your Next Event.

Live, in-person trade shows and events continue to be a primary source of leads for B2B marketers. If you have exhibited at any industry trade shows recently, you know this age tested technique for lead generations is alive and well, delivering …

How to Use Social Media to Increase Event ROI Read more »

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Painting Millenial Indentities on Social Media

Millennials are painting their stories and establishing their identities with photos and videos on Pinterest, Instagram and Snapchat. This social trend continues to accelerate, especially for millennials. Age Distribution At The Top Social Networks % Of Users In Each Age Group – …

Painting Millennial Stories on Pinterest, Instagram and Snapchat Read more »

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Social Media Benchmarks by Industry

Social media benchmarks are so important to help marketers understand “directionally” how our  efforts compare to others in our industry who are using social media to build awareness while driving sales. Maybe some of you subscribe to the MarketingSherpa Chart …

Social Media Benchmarks on Interactions vs Posts by Industry Read more »

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Social Selling

Social Selling – Time to Get Down To Business The following Social Selling in 2015 infographic from Sales for Life is full of eye-opening statistic highlighting that social selling is no longer limited to buzzword-bingo or techno-scrabble. The statistics it contains clearly …

How Social Selling Influences Businesses Read more »

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The Ultimate Guide To Hashtags

We often get asked about hashtags, what they are, why are they used and how are they used. That’s what peeked our interest when we first saw the Ultimate Guide to Hashtags infographic developed by QuickSprout. Don’t dismay if you don’t know what …

Hashtags for Facebook, Instagram, Twitter and Google+ Read more »

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