Category: PPC

What is AdWords Express?

What is AdWords Express? Learn how to use AdWords Express to Grow Sales, ROI

You may have heard of AdWords, maybe Adwords Express. And even if you know what AdWords is, you may find yourself asking, What is AdWords Express? Getting started in online advertising can seem like quite the challenge. If you’re starting

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How Structured Snippets Drive ROI

Structured Snippets Scenario - Craving Chicken Wings

Structured snippets and chicken wings. Imagine this scenario, if you will: you’re driving through the middle of town on a saturday evening with some friends and someone announces, “I’m hungry!” You admit it has been several hours since that pretzel

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4 Advantages of Bing Search Ads

4 Reasons Why Bing Search Ads Deliver More ROI

In internet advertising, like most things in life, a great goal to aim for is to get the most “bang for your buck.” In other words, you want to maximize your ROI (return on investment) so that you are making

Using Expanded Text Ads in AdWords

Expanded Text Ads vs. Standard Text Ads

Learn about expanded text ads in AdWords by watching this short explainer video from Google. In this video you will learn about a new type of text ad, the AdWords Expanded Text Ad.  It is important to note that Google

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What are Keyword Match Types?

What is a match type?

Keyword match types define the relationship between a search and how that search query triggers advertisements. Understanding keyword match types and how they relate to search ads is critical to realizing desired results and ROI (Return On Investment). Using Keyword Match

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Using AdWords Bid Adjustments

How to use bid adjustments in AdWords to reach the right prospects, at the right time while on their favorite device! Many advertisers understand that Google AdWords is a real time auction system.  What many don’t know is that there

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Google Advanced Search Exam Prep

Google Advanced Search Exam Prep

Google Partners Refresher Hangout Advanced Search The following Google Advanced Search Exam Prep session was recorded on Wednesday, November 19th, 2014. The  objective was to prepare participants to pass the Google Advance Search exam as on possible track to achieve Google

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SEO vs. PPC

SEO vs. PPC

Search Engine Optimization Versus Pay Per Click These are battle lines often drawn between inbound marketing purists who view PPC (Pay Per Click) or any other kind of advertising, online or off, as “interruption-based” marketing. I have to respectfully disagree. A

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Paid Search PPC 101 Overview

Paid Search for ROI What is PPC (Pay Per Click)? If you know the answer and have been using PPC/Paid Search to grow your business, then this post may be too introductory for your needs. Otherwise, read on and let

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