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Using Expanded Text Ads in AdWords

Expanded Text Ads vs. Standard Text Ads

Learn about expanded text ads in AdWords by watching this short explainer video from Google. In this video you will learn about a new type of text ad, the AdWords Expanded Text Ad.  It is important to note that Google

Posted in Google AdWords, Internet marketing, PPC, Search Tagged with: , , ,

What are Keyword Match Types?

What is a match type?

Keyword match types define the relationship between a search and how that search query triggers advertisements. Understanding keyword match types and how they relate to search ads is critical to realizing desired results and ROI (Return On Investment). Using Keyword Match

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Using AdWords Bid Adjustments

How to use bid adjustments in AdWords to reach the right prospects, at the right time while on their favorite device! Many advertisers understand that Google AdWords is a real time auction system.  What many don’t know is that there

Posted in Google AdWords, PPC Tagged with: ,

Google Advanced Search Exam Prep

Google Advanced Search Exam Prep

Google Partners Refresher Hangout Advanced Search The following Google Advanced Search Exam Prep session was recorded on Wednesday, November 19th, 2014. The  objective was to prepare participants to pass the Google Advance Search exam as on possible track to achieve Google

Posted in Internet marketing, PPC Tagged with:

SEO vs. PPC

SEO vs. PPC

Search Engine Optimization Versus Pay Per Click These are battle lines often drawn between inbound marketing purists who view PPC (Pay Per Click) or any other kind of advertising, online or off, as “interruption-based” marketing. I have to respectfully disagree. A

Posted in PPC, SEO Tagged with: ,

Paid Search PPC 101 Overview

Paid Search for ROI What is PPC (Pay Per Click)? If you know the answer and have been using PPC/Paid Search to grow your business, then this post may be too introductory for your needs. Otherwise, read on and let

Posted in Internet marketing, PPC Tagged with: , , , , , , , ,

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