Category: Internet marketing

Build a Website That Delivers Results

It’s easy to spend much of your time and energy worrying about getting users to your website. But once there, do these visitors do anything useful? Are your clicks and site visits leading to conversions or other desired outcomes? Build

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What is Search Advertising?

what is search advertising

One of the most important decisions you’ll make when owning or operating a business is determining how you want to market your products and services. Marketing and advertising is an entire field in of itself. Mastering can seem daunting. That’s

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Upgrade Your Call Only Campaigns with Ad Extensions

Though digital advertising is usually centered around driving traffic to your website, there are other ways of connecting with potential customers. When people want dedicated service or a specific question answered, they pick up their phone to talk to a

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ABCs of AdWords – Learning The Language

Learning to Speak the Language of AdWords

Whether you’re new to AdWords or are considering becoming an AdWords advertiser, the ABCs of AdWords will help your put it all together. ABCs of AdWords – A Working Definition Like pretty much anything else, internet advertising has a language all its

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What is AdWords Express?

What is AdWords Express? Learn how to use AdWords Express to Grow Sales, ROI

You may have heard of AdWords, maybe Adwords Express. And even if you know what AdWords is, you may find yourself asking, What is AdWords Express? Getting started in online advertising can seem like quite the challenge. If you’re starting

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Tell Your Story With AdWords

Tell Your Story With Google AdWords

3 Ways to Connect with Customers on Google AdWords All businesses have a story. You know it by heart because you’ve been there to help tell it every step of the way. But there’s someone even more interested in hearing

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Facebook Video Search

Learn how Facebook Video Search is going to revolutionize Social Media Marketing. This is one of the most important changes to social media in years. And it’s only just getting started! ???????? pic.twitter.com/SuF5Zflri3 — Buffer (@buffer) December 17, 2016 Why

Using Expanded Text Ads in AdWords

Expanded Text Ads vs. Standard Text Ads

Learn about expanded text ads in AdWords by watching this short explainer video from Google. In this video you will learn about a new type of text ad, the AdWords Expanded Text Ad.  It is important to note that Google

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What are Keyword Match Types?

What is a match type?

Keyword match types define the relationship between a search and how that search query triggers advertisements. Understanding keyword match types and how they relate to search ads is critical to realizing desired results and ROI (Return On Investment). Using Keyword Match

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