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Facebook Video Search

Learn how Facebook Video Search is going to revolutionize Social Media Marketing. This is one of the most important changes to social media in years. And it’s only just getting started! 🎥🚀 pic.twitter.com/SuF5Zflri3 — Buffer (@buffer) December 17, 2016 Why

Posted in Facebook, Internet marketing, video

Using Expanded Text Ads in AdWords

Expanded Text Ads vs. Standard Text Ads

Learn about expanded text ads in AdWords by watching this short explainer video from Google. In this video you will learn about a new type of text ad, the AdWords Expanded Text Ad.  It is important to note that Google

Posted in Google AdWords, Internet marketing, PPC, Search Tagged with: , , ,

What are Keyword Match Types?

What is a match type?

Keyword match types define the relationship between a search and how that search query triggers advertisements. Understanding keyword match types and how they relate to search ads is critical to realizing desired results and ROI (Return On Investment). Using Keyword Match

Posted in Internet marketing, PPC Tagged with: , , ,

What is a Landing Page?

What is a landing page and why should I care?

What is a landing page? Better yet, what makes a great landing page? I am glad you asked! But before answering those questions, it is helpful to understand why landing pages are important and the role they play in digital advertising ROI. Search

Posted in CRO Conversion Rate Optimization, Internet marketing Tagged with: , , , ,

Increase Conversions and ROI through Smart Design

CRO tips to avoid losing sight of the forest for the trees!

In marketing, like in life, it’s easy to get caught up in certain aspects and lose sight of the forest for the trees. Conversions and ROI often get lost in the race to acquire traffic to your landing pages. For

Posted in CRO Conversion Rate Optimization, Internet marketing Tagged with: , , , , ,

Facebook Advertising Targeting Options

Facebook has redefined the way that advertisers can reach relevant audiences online. No other channel, online or off, even comes close to the targeting capabilities currently available within Facebook Advertising solutions. Google is the only other online advertising option that comes close in terms

Posted in Facebook, Facebook Advertising Tagged with: ,

Never Buy Facebook Likes

You Should Never Buy Facebook Likes – Here’s the Data to Prove It You should never buy facebook likes. I mean it. That nagging voice that just raised a red flag while you were flogging your SPAM should be warning

Posted in Facebook Advertising Tagged with: , , ,

Painting Millennial Stories on Pinterest, Instagram and Snapchat

Painting Millenial Indentities on Social Media

Millennials are painting their stories and establishing their identities with photos and videos on Pinterest, Instagram and Snapchat. This social trend continues to accelerate, especially for millennials. Age Distribution At The Top Social Networks % Of Users In Each Age Group –

Posted in Instagram, Internet marketing, Pinterest, Snapchat, Social Media Marketing Tagged with: , , , , , ,

How to Avoid a Google Penalty

How to Avoid a Google Penalty

If you are at all familiar with digital marketing, you know how important Google Search is for driving traffic to your website. That’s precisely why avoiding a Google penalty is so important. The following infographic from Quicksprout provides an overview on

Posted in Internet marketing Tagged with: , , ,

Mary Meeker’s 2015 Internet Trends Report

Mary Meeker Delivering the 2015 Internet Trends Report on May 27, 2015

If you want to get perspective on the hottest Internet trends, where they began, what’s hot today and where these trends are going in the future, then you must follow the words of an Internet legend, a venture capital powerhouse

Posted in Internet marketing Tagged with: , , , ,

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