Category: Google AdWords

Growing Your Business Quickly Using Machine Learning

Since the onset of industrialization in the late 18th century, automation has become an omnipresent force in business. From gigantic machines like the power loom to the tiny yet mighty processing power of the microchip. It seems that we’ve continued

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What is Search Advertising?

what is search advertising

One of the most important decisions you’ll make when owning or operating a business is determining how you want to market your products and services. Marketing and advertising is an entire field in of itself. Mastering can seem daunting. That’s

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How To Drive In Store Sales

How to Drive in Store Sales Using Google Applications to their fullest Today we’re going to describe how to turn online shoppers into in store buyers resulting in more foot traffic into retail brick and mortar stores. Let’s examine 3

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12 Steps to AdWords Success

12 Steps to AdWords Success

Google AdWords is perhaps one of, if not the most, powerful type of advertising. It provides a predictable, reproducible, scalable way to grow any business. Google is to advertising today what the phone book was a few decades ago. You

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Tour The New AdWords Experience

Featured image for the New AdWords

Change is the one constant in digital advertising and the New AdWords Experience is no exception. The following 2 minute video by Google provides an excellent overview. Let’s look at navigating the New AdWords Experience. When you first sign in

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eBiz ROI Earns Google AdWords Partner Badge

For Immediate Release 13 October 2017 eBiz ROI, Inc. is pleased to announce that it has earned its Google AdWords Partner Badge, the official seal of approval from Google. Only agencies that demonstrate a high-level of proficiency using the Google AdWords advertising

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Upgrade Your Call Only Campaigns with Ad Extensions

Though digital advertising is usually centered around driving traffic to your website, there are other ways of connecting with potential customers. When people want dedicated service or a specific question answered, they pick up their phone to talk to a

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Google Shopping Holiday Season Preparations

Learn how to prepare and manage your campaigns to make the most of  Google Shopping during the retail holiday shopping season. To jumpstart your efforts, check out this video by the Google Shopping Team on top holiday trends informing you

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Pay For Performance With Call Only Campaigns

Call only campaigns allow advertisers to pay for performance, specifically only when their ad results in a phone call. For a good salesperson, a phone call is all you need to seal the deal. Does your current advertising support that?

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Digital Advertiser’s Guide to Halloween

Trick or treat! Welcome to the digital advertiser’s guide to halloween. To quote the witches in Shakespeare’s Macbeth: “Double, double toil and trouble; fire burn, and cauldron bubble.” It’s Halloween season once again, and as you may or may not

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